A quick Google search reveals there are dozens of online dating sites to consider using when looking for a partner. But, even though online dating offers so many options that are mere clicks away, most people won't keep using these sites if they aren't fruitful. With that in mind, some companies have started using big data analysis tools to improve the likelihood of good matches between users. When signing up for a dating site, people must provide basic information about themselves, such as their ages, locations, and genders. Additionally, they're usually encouraged to give other details, like whether they smoke, what they look for in partners, and their primary interests.

Big Data seems to be governing the world at the moment. The tech revolution encountered unprecedented growth and this is the reason why the top in-demand skills that companies list for their interviews are entirely changed today. People who want to get hired in this industry should master SQL, BI (Business Intelligence), SAS analytics software, data analytics, data science and – very important – machine learning. The growing job market raised a few questions among specialists, as certain companies focused on some technologies only. This is how the fight between giants started.