Big Data Becomes Big Business for Some Online Dating Sites - Axcess News

A quick Google search reveals there are dozens of online dating sites to consider using when looking for a partner. But, even though online dating offers so many options that are mere clicks away, most people won't keep using these sites if they aren't fruitful. With that in mind, some companies have started using big data analysis tools to improve the likelihood of good matches between users. When signing up for a dating site, people must provide basic information about themselves, such as their ages, locations, and genders. Additionally, they're usually encouraged to give other details, like whether they smoke, what they look for in partners, and their primary interests.