For two decades, Arteric has led pharmaceutical and biotech brand teams through the selection and implementation of complex emerging marcom technologies. Scouting the digital landscape and educating clients are how Arteric helps marketing teams see opportunities that others miss and to transform those events into competitive advantage. Arteric's ongoing education program will continue on May 15 at the 2018 BioPharma eMarketing Summit West, where President and Chief Strategist Hans Kaspersetz will share two case studies during his presentation titled "AI - Super Hearing for Healthcare Marketers. BioPharma eMarketing Summit West is a TED-style venue that features an audience of more than 200 marketing executives from pharma, biotech, and medical device organizations. More than 45 thought leaders from companies such as Johnson and Johnson, Pfizer, Daiichi Sankyo, and Microsoft will share insights and case studies on leading-edge issues such as: · Utilizing big data to tell stories and to streamline pipelines · Establishing metrics to understand the effectiveness of a digital marketing strategy · Capitalizing on disruptive marketing "Detecting and capturing audience signals will be a central theme emphasized throughout several Biopharma eMarketing sessions," states Mr. Kaspersetz. "At the core of every Arteric digital strategy is the integration of the reality that customers are experiencing our brands across hundreds of micro-moments.