On April 28, 2022, Reply, a company specialized in the design and implementation of solutions based on new communication channels and digital media, inaugurated its new applied research center in Turin focused on the development of the most innovative technologies. The cutting-edge work of Area42's workshops focuses on the areas of autonomous warehouse, last mile delivery, robotics, connected products, blockchain and metaverse. Reply is a company specializing in Consulting, Systems Integration and Digital Services, including the design and implementation of solutions based on new communication channels and digital media. It partners with key industrial groups in defining and developing business models made possible by new technologies such as artificial intelligence, Big Data, cloud computing, the Internet of Things and mobile and social networks. Reply's experts work daily on these technologies, transforming ideas into innovative prototypes, exploiting their full potential and applying them to real industrial use cases.