In recent years, we have seen a rise in the use of augmented reality (AR) and artificial intelligence (AI). These technologies are changing the way we interact with the world around us. Nowhere is this more apparent than in the mobile experience. AR and AI are used to create more immersive and personal experiences for mobile users. In this blog post, we will explore how these technologies are being used to enhance the mobile experience.

The world of manufacturing is changing fast. In fact, the impact of the COVID-19 pandemic is accelerating a change that was already well underway as manufacturers moved to an "Industry 4.0" model that embraced a pervasive digital approach. The technologies underpinning the Industrial Internet of Things (IIoT) are key to the success of Industry 4.0. I recently had the honor of hosting a panel during IIoT World Days virtual conference looking at the role and power of analytics in IIoT. Each of the five guests on the panel had insights into what they called the "Manufacturing Analytics Journey" - taking a detailed look at how analytics impacts profitability, powers prediction, informs intelligent optimization and leverages big data.

Augmented reality and artificial intelligence aren't just for B2C marketers anymore, and as we move into 2020 we're likely to see a new decade of B2B that keeps moving farther away from "Boring-To-Boring" and towards more to B2C-like experiences. AR and AI are a key part of what consumers increasingly expect to find in those experiences. The swiftly rising number of mixed-reality consumer app installations is expected to jump from 3 billion to 10 billion by 2024, with associated ad spending forecast to climb from $2 billion in 2019 to $11 billion, according to new Juniper Research data. While AR and AI in consumer-facing efforts keeps expanding with a full head of steam, such as Warner Bros. first-ever embedded AR for its upcoming "Scoob!" film trailer and mobile app, many in the B2B landscape have scarcely begun to tap into the AI-infused technology available. Let's take a look at five B2B brands that are innovating with a variety of AR and AI marketing initiatives.

Smartphones and tablets are driving the technological dimensions of the present world. What would you consider as a backbone for these gadgets and the answer is mobile applications? From the end-user point of view, Mobile app development Company is offering lots of benefits where the owners are offering multiple purposes like customer awareness, workforce production, revenue generation and many more. These factors have also contributed to the segment of mobile application development. It is better to understand in the long run that every unit of the development criteria is entirely dependent upon the latest concepts and its ability to adapt to the developmental trends.

Smartphones and tablets are driving the technological dimensions of the present world. What would you consider as a backbone for these gadgets and the answer is mobile applications? From the end-user point of view, Mobile app development Company is offering lots of benefits where the owners are offering multiple purposes like customer awareness, workforce production, revenue generation and many more. These factors have also contributed to the segment of mobile application development. It is better to understand in the long run that every unit of the development criteria is entirely dependent upon the latest concepts and its ability to adapt to the developmental trends.

Cathy Hackl, Futurist and Co-Author of'Marketing New Realities: An Introduction to VR & AR Marketing, Branding & Communications', writes about AR and explores how AI is shaping up the e-commerce and retail industry with delivering customer experience like never before. E-commerce is hotter than ever and shows no signs of slowing down. The flip side of this success is that everyone is selling their wares online, often with the same e-commerce set up. You know the drill: search, browse, images, descriptions, shopping cart, rinse, repeat, and often return. Moreover, when the shopping experience is this generic, why not just do all your shopping online?

L'Oréal has acquired 100% of the Canadian company ModiFace, specialised in augmented reality and artificial intelligence applied to the beauty industry. "This acquisition is in line with L'Oréal's digital acceleration strategy to provide the group's 34 international brands with the most innovative technologies in terms of services and beauty experience," said the company. Founded by Parham Aarabi eleven years ago in Toronto, ModiFace has developed advanced technologies of 3D virtual make-up, colour and skin diagnosis services using proprietary know-how which track facial features and colour, and are used by nearly all the major beauty brands. ModiFace employs nearly 70 engineers, researchers and scientists who have submitted more than 200 scientific publications and registered over thirty patents. "We are thrilled to welcome ModiFace to L'Oréal to become the heart of our digital services R&D. With its world-class team, technologies and sustained track record in terms of beauty tech innovations, ModiFace will support the reinvention of the beauty experience around innovative services to help our customers discover, try and chose products and brands. We at L'Oréal and ModiFace want to pioneer this new page of the beauty industry and serve our customers with innovative services and experiences," highlighted Lubomira Rochet, Chief Digital Officer of L'Oréal.

Over the next 12 months, Artificial Intelligence (AI) and Augmented Reality (AR) look set to make a huge explosion into the mainstream. We've already seen the mass adoption of AR apps like Pokémon GO. After its launch in the UK on 14 July 2016, a staggering 6.1 million adults had downloaded the app just a month later. Businesses across a whole host of sectors are now exploring how AR and AI could revolutionise the way they operate. The retail sector is one industry that is leading the way in this technology revolution.

At this year's CES, one of the largest global consumer electronics and consumer technology tradeshows, it was announced that augmented reality, virtual reality and artificial intelligence will be the primary disruptive consumer technologies for the next 20 years. In addition to this a recent report published by research company, Mintel, looked at how virtual and augmented reality technologies are entering our homes and stated that this will have an impact on how we shop, the brands we choose, and so on. You only have to think about the potential of drones delivering your goods versus the good old parcel delivery driver, to appreciate the impact this technology is likely to have on our lives and the environment around us. In 2016 Pokémon Go and Snapchat demonstrated how brands can effectively capture consumer attention and monetise augmented reality experiences at scale. Add to this recent news from Digi-capital, which showed that in the first quarter of 2016 investment in augmented reality and virtual reality grew to $1.1 billion (compared to the $700m total in 2015) and you can start to appreciate how these technologies are beginning to move centre stage.