More than a decade ago, when Shahzad Younas started a website specifically for Muslims to meet and marry, he thought his problems would be the typical kind – attracting users, expanding the business, earning a profit. Instead, his biggest hurdle has been figuring out how to fend off a competitor that is suing him in multiple countries on multiple fronts with the aim, he said, of "stifling competition". Younas, 38, a British investment banker turned entrepreneur, has been butting heads since 2016 with the online dating giant Match Group, which owns Match.com, At issue are elements of his website's branding – elements that Match has argued create confusion between its platforms and Younas's. The latest blow came in late April when Younas lost a trademark appeal in the United Kingdom.

"Artificial Intelligence is no more in fiction stories now. Today in our daily life, we can observe AI performing different tasks." Even if it is a customer or business organization, machines are vigorously improving the intelligence of humans. The mobile app sector is growing day by day. After the covid hit the world, it has become the basic need of many companies.

Machine learning (ML), a subset of artificial intelligence, is shaping and facilitating the way we live, work, communicate, and travel. It is influencing our everyday lives and the decisions we make. As per USA Today, nearly 70% of Americans use digital assistants on their mobile phones every day, and the number is on the constant rise. In today's digital world, machine learning or AI is changing the game for app marketers and assisting them in designing feature-packed apps. The rise of ML technology has been revolutionary and will continue to bring various improvements to the app industry.

The app development business is a more complicated process than someone sitting at their computer, constantly coding and hoping one goes viral. In fact, most of the apps people enjoy took nearly a year to develop. "Mobile applications require months of effort to develop. Each company wants something uniquely specific to them and we have to constantly work together to find what that is," Sergey Belov, CEO of the application development startup company bromin7, told International Business Times. The process begins with mobile application companies marketing themselves and finding clients.