In many web applications, deep learning-based CTR prediction models (deep CTR models for short) are widely adopted. Traditional deep CTR models learn patterns in a static manner, i.e., the network parameters are the same across all the instances. However, such a manner can hardly characterize each of the instances which may have different underlying distributions. It actually limits the representation power of deep CTR models, leading to sub-optimal results. In this paper, we propose an efficient, effective, and universal module, named as Adaptive Parameter Generation network (APG), which can dynamically generate parameters for deep CTR models on-the-fly based on different instances. Extensive experimental evaluation results show that APG can be applied to a variety of deep CTR models and significantly improve their performance. Meanwhile, APG can reduce the time cost by 38.7\% and memory usage by 96.6\% compared to a regular deep CTR model.We have deployed APG in the industrial sponsored search system and achieved 3\% CTR gain and 1\% RPM gain respectively.

Recent studies have shown that proximal gradient (PG) method and accelerated gradient method (APG) with restarting can enjoy a linear convergence under a weaker condition than strong convexity, namely a quadratic growth condition (QGC). However, the faster convergence of restarting APG method relies on the potentially unknown constant in QGC to appropriately restart APG, which restricts its applicability.

Moreover, even the state-of-the-art RMF solver (RMF-MM) is slow and cannot utilize data sparsity. In this paper, we propose to improve robustness by using nonconvex loss functions. The resultant optimization problem is difficult.

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However, such a manner can hardly characterize each of the instances which may have different underlying distributions.

Nonconvex and nonsmooth problems have recently received considerable attention in signal/image processing, statistics and machine learning. However, solving the nonconvex and nonsmooth optimization problems remains a big challenge. Accelerated proximal gradient (APG) is an excellent method for convex programming. However, it is still unknown whether the usual APG can ensure the convergence to a critical point in nonconvex programming. In this paper, we extend APG for general nonconvex and nonsmooth programs by introducing a monitor that satisfies the sufficient descent property. Accordingly, we propose a monotone APG and a nonmonotone APG. The latter waives the requirement on monotonic reduction of the objective function and needs less computation in each iteration.

Conventional multi-agent reinforcement learning (MARL) methods rely on time-triggered execution, where agents sample and communicate actions at fixed intervals. This approach is often computationally expensive and communication-intensive. To address this limitation, we propose ET-MAPG (Event-Triggered Multi-Agent Policy Gradient reinforcement learning), a framework that jointly learns an agent's control policy and its event-triggering policy. Unlike prior work that decouples these mechanisms, ET-MAPG integrates them into a unified learning process, enabling agents to learn not only what action to take but also when to execute it. For scenarios with inter-agent communication, we introduce AET-MAPG, an attention-based variant that leverages a self-attention mechanism to learn selective communication patterns. AET-MAPG empowers agents to determine not only when to trigger an action but also with whom to communicate and what information to exchange, thereby optimizing coordination. Both methods can be integrated with any policy gradient MARL algorithm. Extensive experiments across diverse MARL benchmarks demonstrate that our approaches achieve performance comparable to state-of-the-art, time-triggered baselines while significantly reducing both computational load and communication overhead.

In many web applications, deep learning-based CTR prediction models (deep CTR models for short) are widely adopted. Traditional deep CTR models learn patterns in a static manner, i.e., the network parameters are the same across all the instances. However, such a manner can hardly characterize each of the instances which may have different underlying distributions. It actually limits the representation power of deep CTR models, leading to sub-optimal results. In this paper, we propose an efficient, effective, and universal module, named as Adaptive Parameter Generation network (APG), which can dynamically generate parameters for deep CTR models on-the-fly based on different instances. Extensive experimental evaluation results show that APG can be applied to a variety of deep CTR models and significantly improve their performance. Meanwhile, APG can reduce the time cost by 38.7% and memory usage by 96.6% compared to a regular deep CTR model. We have deployed APG in the industrial sponsored search system and achieved 3% CTR gain and 1% RPM gain respectively.

Note Base refers to the results of the method without APG.

In many web applications, deep learning-based CTR prediction models (deep CTR models for short) are widely adopted. Traditional deep CTR models learn patterns in a static manner, i.e., the network parameters are the same across all the instances. However, such a manner can hardly characterize each of the instances which may have different underlying distributions. It actually limits the representation power of deep CTR models, leading to sub-optimal results. In this paper, we propose an efficient, effective, and universal module, named as Adaptive Parameter Generation network (APG), which can dynamically generate parameters for deep CTR models on-the-fly based on different instances. Extensive experimental evaluation results show that APG can be applied to a variety of deep CTR models and significantly improve their performance.