Persado's 2021 State of AI and Creativity Survey highlights the growing importance of technology to generate and deliver more predictive, personalized creative that can be directly attributed to business outcomes NEW YORK–(BUSINESS WIRE)–#AI–Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, today announced the results of a first-of-its kind survey: 2021 State of AI and Creativity. More than 400 chief marketing officers and senior marketing leaders were asked to provide input on their company's readiness, and on best practices for applying AI to an area of business that receives significant time, energy, and investment: the creative process. The survey found a growing trend among senior marketing leaders to leverage AI and machine learning in new ways to deliver more effective messages to prospects and customers. Key findings of the survey from U.S. respondents include: "Marketers have been leveraging technology to gain insights and improve performance across their portfolios for many years – applying AI to targeting and segmentation, marketing mix optimization, promotions and discounts, and dynamic pricing," says Amy Heidersbach, Chief Marketing Officer of Persado. "But how to optimize creative at scale has largely remained a blind spot for data-driven, digital-first companies. Now, it's clear that marketing leaders are turning their attention toward creative to unlock new sources of value – replacing human-only guesswork with human-plus-machine certainty."

Enterprises accelerated their adoption of AI and machine learning in 2020, concentrating on those initiatives that deliver revenue growth and cost reduction. Consistent with many other surveys of enterprises' AI and machine learning accelerating projects last year, Algorithmia's third annual survey, 2021 Enterprise Trends in Machine Learning finds enterprises expanding into a wider range of applications starting with process automation and customer experience. Based on interviews with 403 business leaders and practitioners who have insights into their company's machine learning efforts, the study represents a random sampling of industries across a spectrum of machine learning maturity levels. Algorithmia chose to limit the survey to only those from enterprises with $100M or more in revenue. Please see page 34 of the study for additional details regarding the methodology.

You may want to look beyond technology investments and programs and turn that gaze inward at the culture of your organization. A new survey concludes that although executives remain excited about the promise of these new technologies that have already consumed so much investment, their organizations have been slow in changing to accommodate this new tech. "Organizations are not becoming data-driven and do not build data-focused cultures," said a new report from New Vantage Partners, created from the organization's 8th annual survey of senior executives about data and extracting value from data. But focusing on your organizational culture may be the New Year's resolution you need to set if you want to really start getting the value out of your data and AI technology investments, according to industry experts and report authors Randy Bean and Tom Davenport. Bean is founder and CEO of New Vantage Partners, a consulting firm focused on helping organizations harvest the value from data, analytics and AI.

Fears that robots will eliminate your job are unfounded with a growing number of employers planning to increase or maintain headcount as a result of automation, staffing company ManpowerGroup said in a survey published on Friday. The'Humans Wanted: Robots Need You' report surveyed 19,000 employers in 44 countries and found 69 percent of firms were planning to maintain the size of their workforce while 18 percent wanted to hire more people as a result of automation. That was the highest result in three years. Just 9 percent of employers in the annual survey said automation would directly lead to job losses, while 4 percent did not know what the impact would be. The report went on to say that 24 percent of the firms that will invest in automation and digital technologies over the next two years plan to add jobs compared to 18 percent of those who are not automating.

Employee engagement is a dynamic and fluid metric. It has a direct bearing on productivity and business goals; that's why it is on every business agenda today. In truth, annual surveys do not match up to the real result, because what an employee feels during the annual survey is not the same as, say, after the most recent direct manager interaction. That's why business leaders need real-time data and insights on employee engagement to achieve business goals. Let's take a look at some of the ways HR can help give the business a more real-time insight into the state of the workforce through use of current artificial intelligence (AI) and robotics technology. Understanding an employee's state of mind is now a reality, thanks to various sophisticated face recognition technologies.