Ed Baig reviews the Samsung Galaxy S9 (S9), from super slow-mo to AR Emojis. Samsung Galaxy S9 comes in three colors in the U.S. This one is lilac purple. When Samsung unleashed the Galaxy S4 smartphone in 2013, it piled on so many newfeatures, I joked that it was like Samsung was auditioning for a Las Vegas magic act. Fast-forward five years to the Galaxy S9 and S9 that I've been checking out for a week and a half, and it's comforting that Samsung no longer goes hog wild with parlor tricks, unless you want to count super slo-mo video or animated emojis.

The Samsung Galaxy S9 and S9 have a new camera with Super Slow-mo video, low light capability and AR Emoji for a more personalized way to express yourself. Samsung Galaxy S9 comes in three colors in the U.S. This one is lilac purple. BARCELONA--Put it this way, Samsung left the radical changes to Apple. The Galaxy S9 and S9 smartphones that Samsung introduced at a crowded press gathering here in Barcelona don't look a whole lot different than last year's S8 and S8 handsets.

Rarely has there been a day more anticipated than this. Okay, so we thought we knew what they'd reveal, had seen lots of highly detailed leaked images. But without the Apple take on it all, we knew we only had part of the story. The day began well with the sheer, pristine beauty of the new Steve Jobs Theatre – "What's holding the roof up?" we asked when we saw the walls were pure glass. We marvelled at the lift which rotates as it descends, and the hands-on demonstration area revealed by huge circular walls floating up into the ceiling.