Through the internet of things, smart devices, and sensors both in the industrial and public landscapes, the amount of data being generated is growing fast...too fast for any one person or organization to follow unaided. The theme at last Thusrday's SAS Forum in Brussels was again'Analytics Everywhere'. Analytics, machine learning and cognitive computing were explored as central to harnessing this omniprescent data to drive innovation. Priviledged as I am to be able to attend all five of the South West Europe SAS Forums, I will try to provide some personal reflections on each forum. Each will undoubtedly show some local color, but I generally expect there to be great similarities in the views and approaches outlined for embracing and shaping the potential of'Analytics Everywhere