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JP Morgan head of analytics and data: Change required before banks embrace AI

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Banks need to address a cultural shift in order to make the best use of artificial intelligence (AI), according to Samik Chandarana, head data and analytics, applied AI and machine learning, JP Morgan. "There's a cultural shift in the way people implement this technology. And quite frankly us banks weren't so good at that," said Chandarana, speaking on a panel at Money 2020 in Las Vegas. "Things like robotic process automation – basically putting bad robots on bad processes and taking everything as an individual portion of the problem. "Now it's the whole design experience of taking it from front to back – how can I create an AI-powered firm?


5 Reasons Why Your CMO Needs Artificial Intelligence Now - Heidi Cohen

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Do you know why your CMO needs artificial intelligence NOW? Because: CMOs must show measurable financial results for the budget they invested! Wonder how AI relates to financial results? I'm not surprised since the answer may not be obvious. With an ever-increasing number of smart devices, apps and methods, consumers have more and more ways to get information and create content digitally. In the process, they create an explosion of data for marketers to track and analyze.