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What is in a Price? Estimating Willingness-to-Pay with Bayesian Hierarchical Models

arXiv.org Machine Learning

For premium consumer products, pricing strategy is not about a single number, but about understanding the perceived monetary value of the features that justify a higher cost. This paper proposes a robust methodology to deconstruct a product's price into the tangible value of its constituent parts. We employ Bayesian Hierarchical Conjoint Analysis, a sophisticated statistical technique, to solve this high-stakes business problem using the Apple iPhone as a universally recognizable case study. We first simulate a realistic choice based conjoint survey where consumers choose between different hypothetical iPhone configurations. We then develop a Bayesian Hierarchical Logit Model to infer consumer preferences from this choice data. The core innovation of our model is its ability to directly estimate the Willingness-to-Pay (WTP) in dollars for specific feature upgrades, such as a "Pro" camera system or increased storage. Our results demonstrate that the model successfully recovers the true, underlying feature valuations from noisy data, providing not just a point estimate but a full posterior probability distribution for the dollar value of each feature. This work provides a powerful, practical framework for data-driven product design and pricing strategy, enabling businesses to make more intelligent decisions about which features to build and how to price them.



How is AI used in Filmmaking? - Sofy.tv - Blog

#artificialintelligence

It is often said that most people only know the little that they do about artificial intelligence through watching films about AI. Arguably, the most famous of all is Steven Spielberg's A.I (1997), a film that tells the story of a humanoid AI boy that learns to love. Movie buffs know that the film was originally developed by Stanley Kubrick, who worked on developing the movie for years, only to give the project to Spielberg on account of both AI and robotics of the time being too undeveloped to realize his vision. Even today, some 25 years later, it is likely that AI and robotics still could not reach Kubrick's vision of an extremely realistic human-like AI humanoid. But thanks to this and other movies like Ridley Scott's Blade Runner (1982) and Ex Machina (2014), global audiences have been given a taste of the potential of AI, as well as a slightly dystopic vision of our future with artificial intelligence systems too.


How Does Natural Lasoftwarenguage Understanding (NLU) Work?

#artificialintelligence

By the end of this guide, you will learn everything you need to know about how Natural language understanding works & what it means for the future of mankind. Natural language understanding is one of the most important innovations in AI at this time because it allows machines to be able to communicate more naturally with humans! NLU is a subset of artificial intelligence (AI), which seeks to create machines that can think and act in ways that are similar to humans. "While many people view AI as the catalyst to the destruction of mankind as we know it, I still believe technology will be the solution to many of the world's most life-altering problems. By understanding machines and how they work, we can better equip ourselves if there is indeed ever a threat to what we cherish the most."


Pinaki Laskar on LinkedIn: #AI #analysis #machinelearning

#artificialintelligence

How can governments be ruled by #AI algorithms? Algorithmic systems are part of decision-making processes in both the public and private sectors, with significant consequences for individuals, organisations and societies. AI Algorithmic systems are permeating more and more aspects of our lives -- handwriting #analysis, real-time navigation systems, hurricane prediction, medical diagnosis, logistics.. Algorithmic systems, including AI and #machinelearning, have great potential to improve human rights and democratic society. In order to achieve this however it is vitally necessary to establish clear governance frameworks for algorithmic transparency and accountability. For a Global AI Model to be deployed as Encyclopedic Machine #Intelligence, will consist of the following parts.


Fight Against Cancer with Artificial Intelligence and Big Data - OpenMind

#artificialintelligence

From anywhere and with just a mobile phone, anyone can become an air traffic controller, or at least a virtual air traffic controller. One can follow the world traffic flow of airplanes live and find out where an aircraft is coming from and where it is headed. One just has to take advantage of the millions of pieces of data that fly across the Internet. This is the magic power of Big Data. Artificial intelligence then enters the picture to find patterns and give meaning to the massive and heterogeneous information stream.


Special Issue on Innovative Applications of AI

AI Magazine

IAAI is the premier venue for learning about AI's impact through deployed applications and emerging AI technologies. Case studies of deployed applications with measurable benefits arising from the use of AI technology provide clear evidence of the impact and value of AI technology to today's world. The emerging applications track features technologies that are rapidly maturing to the point of application. The seven articles selected for this special issue are extended versions of the papers that appeared at the conference. Four of the articles describe deployed applications that are already in use in the field.


The Logic of Knowledge Bases A Review

AI Magazine

Hence, at a coarse-grained level of abstraction, KB-Ss can be characterized in terms of two components: (1) a knowledge base, encoding the knowledge embodied by the system, and (2) a reasoning engine, which is able to query the knowledge base, infer or acquire knowledge from external sources, and add new knowledge to the knowledge base. A knowledge-level account of a KBS (that is, a competencecentered, implementation-independent description of a system), such as Clancey's (1985) analysis of first-generation rule-based systems, focuses on the task-centered competence of the system; that is, it addresses issues such as what kind of problems the KBS is designed to tackle, what reasoning methods it uses, and what knowledge it requires. In contrast with task-centered analyses, Levesque and Lakemeyer focus on the competence of the knowledge base rather than that of the whole system. Hence, their notion of competence is a task-independent one: It is the "abstract state of knowledge" (p. This is an interesting assumption, which the "proceduralists" in the AI community might object to: According to the procedural viewpoint of knowledge representation, the knowledge modeled in an application, its representation, and the associated knowledge-retrieval mechanisms have to be engineered as As a result, they would argue, it is not possible to discuss the knowledge of a system independently of the task context in which the system is meant to operate.


The First International Conference on Intelligent Systems for Molecular Biology

AI Magazine

The First International Conference on Intelligent Systems for Molecular Biology (ISMB-93), held 6-9 July 1993 at the Lister Hill Center of the National Library of Medicine (NLM), attracted over 200 computer scientists and biologists from 13 countries. As organizers of the conference, we saw it as the culmination of a series of successful meetings and colloquia, including workshops by the American Association for Artificial Intelligence, that, taken as a whole, indicate that molecular biology is one of the most rapidly growing application areas of AI and warrants a dedicated conference. AAAI was a cosponsor of the meeting and published the proceedings (AAAI Press, Menlo Park CA, ISBN 0-929280-47-4, $45). Extensive additional support in the form of grants was provided by the National Institutes of Health (NIH), primarily through NLM but also through the Division of Computer Research and Technology, and by the Department of Energy Office of Health and Environmental Research (which, like NIH, is heavily involved in the Human Genome Project). Further support was provided by the Biomatrix Society, a group that has a predilection for AI approaches to biological data.


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AI Magazine

AAI's Nineteenth National Conference on Artificial Intelligence (AAAI-04) filled the top floor of the San Jose Convention Center from July 25-29, 2004. The week's program was full of recent advances in many different AI research areas, as well as emerging applications for AI. Within the various topics discussed at the conference, a number of strategic domains emerged where AI is being harnessed, including counterterrorism, space exploration, robotics, the Web, health care, scientific research, education, and manufacturing. Counter-Terrorism / Crisis Management / Defense--For decades, the Department of Defense has been a major funding source for AI research. Since the tragedies of September 11, there has been a new urgency to develop and field AIbased systems to aid the intelligence, defense, and emergency response communities.