Amazon delivery can be tough, unglamorous work. Workers must often reckon with complicated geography, demanding bosses, ever more biblical weather, and schedules that force time-conscious drivers to urinate in bottles. Surprising, then, that this is effectively the role in which one of the year's most anticipated video games casts the player. In Death Stranding 2, you arrange packages into swaying towers on your back, nudge the controller's left- and right-shoulder buttons to keep your weight balanced as you trip down rocky hills, and incur financial penalties for scuffing the merchandise if you take a tumble. The premise is a long trek from the super-soldier games, such as Call of Duty and Helldivers, that dominate the sales charts--even if you must occasionally battle the odd spectral marauder from a parallel dimension to clear the way to the next address on your delivery sheet.

"How do we bring the'Amazon effect' into our organization?" Amazon is changing how consumers view the world; procurement professionals cannot afford to ignore consumers' perceptions of how simple business-to-business (B2B) interactions should now be. In our Procurement As-a-Service Blueprint, we use the term'Amazon-effect' to describe a move to simple, seamless, digital buying experiences, with procurement becoming more user-focused, driven by more technology and changed user expectations. 'Amazonification' is one of the five driving forces in the transformation of procurement: 'Amazonification' driven by the "Triple-A Trifecta" of automation, artificial intelligence (AI) and analytics Cloud-based platforms Partnership ecosystems Sourcing and category management talent Blockchain or distributed ledger technologies (DLT) 'Amazonification' driven by the "Triple-A Trifecta" of automation, artificial intelligence (AI) and analytics Amazon has created a de-facto standard for purchasing experiences: simple, easy and accommodating to the user. Many people wonder why buying at work should be so different from buying as a consumer.