The global artificial intelligence market size is expected to grow at a CAGR of 42.2% from 2020 to 2027, as per a report. At SkillUp 2021, Amar Saxena, Associate Professor, IIM-Amritsar, spoke about the changing dynamics of organisations and the necessary skills required to survive in an AI dominated world. Talking about the data science boom, Amar recalled how SAP training used to be the be-all and end-all to land a well-paid job in the past. He then went on to give the audience a layout of the data science ecosystem. He spoke about the demand-side and the changing dynamics.

Set up by an ex-Google employee, Reflektion's customer data and insights enable businesses to influence customers at every relevant point of engagement. It may be the time of mobile phones and apps, but business websites are often the primary point for prospective customers to gather information. There are ad-tech companies that track why people visit a particular website and target them with relevant advertising. However, this form of technology is relevant to a media or publishing company. What about businesses keen to understand the profile of traffic coming to their website and convert them to prospective leads?