By adding the Altocloud solution to its portfolio, Genesys strengthens its capability in artificial intelligence (AI) and machine learning to help organizations deliver a highly responsive, predictive, and fully-contextual experience throughout all stages of the customer journey – from marketing to sales to service. "The acquisition of Altocloud bolsters our ability to optimize and connect the entire customer journey to ensure the best business outcomes," said Paul Segre, chief executive officer of Genesys. "We are particularly excited by applications, like Altocloud, which give organizations a live look into consumer behavior and their potential as customers. By empowering employees with this depth of actionable insight, organizations are better positioned than ever to convert shoppers into buyers, leads into customers, and consumers into brand advocates." With this acquisition, Genesys increases its capability to engage and intervene in a customer's journey at the right moment to drive a desired action, such as buying a product, registering for an event, or booking a trip.