I've seen marketers adopt a sort of cautious optimism towards AI--the benefits are clear; but the sheer feat of implementing AI is enough to steer some away, as it often requires sifting through mountains of unorganized data. However, the improvements clients have seen in their marketing strategies, executions and results are worth the effort. The concept itself sounds easy, until you are ready to roll up your sleeves and dig into making it happen--and if you're still not sold, that's all right. Let's walk through some of the key benefits AI can bring to the table to holistically improve the customer experience throughout their journey with your brand. Machines can crunch enormous amounts of data and do the heavy lifting on data aggregation and cleansing, which enables marketers to spend their time analyzing customers' behavioral patterns.

The latest Payments And The Platform Economy Playbook examines how marketplaces are using technologies like AI to innovate the customer experience. Much has been written about artificial intelligence (AI)-powered tools for fraud detection and security. What else can it do, though, especially for online marketplaces? AI is being increasingly focused on visual search and personalization. The popularity of Instagram and Pinterest demonstrates the rise of visual platforms.

Network providers agree that they need to develop effective mechanisms for collecting, structuring and analyzing the huge volumes of data that AI is capable of amassing. A key takeaway from the report is that the early adopters of AI who find solutions to the challenges of today and tomorrow will have a clear first-mover advantage. It is our belief that AI will open up exciting opportunities for the mobile communications sector, as it can be utilized to create a more personal approach for customers, while helping to manage the costs of deploying and maintaining networks.

Network providers agree that they need to develop effective mechanisms for collecting, structuring and analyzing the huge volumes of data that Artificial Intelligence is capable of amassing. A key takeaway from the report is that the early adopters of Artificial Intelligence who find solutions to the challenges of today and tomorrow will have a clear first-mover advantage. It is our belief that Artificial Intelligence will open up exciting opportunities for the mobile communications sector, as it can be utilized to create a more personal approach for customers, while helping to manage the costs of deploying and maintaining networks.

An AI program named Shelley writes horror stories. And in October, a robot won citizenship in Saudi Arabia. The applications of AI seem limitless, and will eventually impact almost every aspect of our personal and professional lives. So why not tumble down this proverbial rabbit hole together? What could AI possibly have to do with accounting?