How AI Enhances The Customer Experience PYMNTS.com

The latest Payments And The Platform Economy Playbook examines how marketplaces are using technologies like AI to innovate the customer experience. Much has been written about artificial intelligence (AI)-powered tools for fraud detection and security. What else can it do, though, especially for online marketplaces? AI is being increasingly focused on visual search and personalization. The popularity of Instagram and Pinterest demonstrates the rise of visual platforms.