The amusement as well as media (E&M) business is actually a diverse sector composed of several segments such as media, television, and film streamed online. By 2021, the U.S. E&M business is projected to reach $759 billion in revenue, increasing at a compound annual growth rate (CAGR) of 3.6 percent. Despite the anticipated growth, there are concerns about a revenue declines in more traditional market segments. Being a result, business analysts like PwC argue that user experience need to take going up priority and AI is actually among top emerging technologies poised to positively add to our energy. Within this document we break down uses of artificial intelligence of the entertainment as well as media business market to offer company leaders with an understanding of present and emerging trends that could influence the sector of theirs.

The entertainment and media (E&M) industry is a diverse sector composed of multiple segments including film, television and media streamed online. By 2021, the U.S. E&M industry is projected to reach $759 billion in revenue, increasing at a compound annual growth rate (CAGR) of 3.6 percent. Despite the anticipated growth, there are concerns about a revenue declines in more traditional market segments. As a result, industry analysts such as PwC argue that user experience must take increasing priority and AI is among leading emerging technologies poised to positively contribute to this effort. In this article we break down applications of artificial intelligence in the entertainment and media industry market to provide business leaders with an understanding of current and emerging trends that may impact their sector. We'll begin with a synopsis of the sectors we covered: In the full article below, we'll explore the AI applications of each application by section and provide representative examples.

In 2015, ad agency McCann Japan's creative planner Shun Matsuzaka set himself a task he called the "creative genome project": he wanted to create the world's first AI creative director, capable of directing a TV commercial. And last week, Matsuzaka showed off his creation at the UK advertiser trade body ISBA's annual conference in London. The creative brief: The type of brand, the campaign goal, the target audience, and the claim the ad should make. Confectionery giant Mondelez was the first client willing to put the AI creative director to the test. McCann pitted the robot against human creative director Mitsuru Kuramoto to create an ad for Clorets Mint Tab that conveyed the message: "Instant-effect fresh breath that lasts for 10 minutes."

In 2015, ad agency McCann Japan's creative planner Shun Matsuzaka set himself a task he called the "creative genome project": he wanted to create the world's first AI creative director, capable of directing a TV commercial. And last week, Matsuzaka showed off his creation at the UK advertiser trade body ISBA's annual conference in London. The creative brief: The type of brand, the campaign goal, the target audience, and the claim the ad should make. They then assembled a database of deconstructed ads from all the winners of some of Japan's biggest award shows from the past 10 years -- mapping and tagging each of the elements of the ads to help determine what made them successful. Confectionery giant Mondelez was the first client willing to put the AI creative director to the test.

One of these commercials for Clorets mints is being billed as the first campaign from McCann Erickson Japan's new AI creative director. The other is the work of a human. One is about a flying dog. The other features a barefoot calligrapher. Mondelez brand Clorets Mint Tab is asking the Japanese public to vote on which ad is more effective, without telling people which one is the product of artificial intelligence.