Recent E-commerce applications benefit from the growth of deep learning techniques. However, we notice that many works attempt to maximize business objectives by closely matching offline labels which follow the supervised learning paradigm. This results in models obtain high offline performance in terms of Area Under Curve (AUC) and Normalized Discounted Cumulative Gain (NDCG), but cannot consistently increase the revenue metrics such as purchases amount of users. Towards the issues, we build a simulated search engine AESim that can properly give feedback by a well-trained discriminator for generated pages, as a dynamic dataset. Different from previous simulation platforms which lose connection with the real world, ours depends on the real data in AliExpress Search: we use adversarial learning to generate virtual users and use Generative Adversarial Imitation Learning (GAIL) to capture behavior patterns of users. Our experiments also show AESim can better reflect the online performance of ranking models than classic ranking metrics, implying AESim can play a surrogate of AliExpress Search and evaluate models without going online.

In collaboration with academic researchers in China, Alibaba has developed a search engine simulation AI that uses real world data from the ecommerce giant's live infrastructure in order to develop new ranking models that are not hamstrung by'historic' or out-of-date information. The engine, called AESim, represents the second major announcement in a week to acknowledge the need for AI systems to be able to evaluate and incorporate live and current data, instead of just abstracting the data that was available at the time the model was trained. The earlier announcement was from Facebook, which last week unveiled the BlenderBot 2.0 language model, an NLP interface that features live polling of internet search results in response to queries. The objective of the AESim project is to provide an experimental environment for the development of new Learning-To-Rank (LTR) solutions, algorithms and models in commercial information retrieval systems. In testing the framework, the researchers found that it accurately reflected online performance within useful and actionable parameters.