Few tech companies have embraced generative AI as wholeheartedly as Adobe. At Adobe Max, its annual creativity conference, it unveiled a new version of the Firefly GAI model. Not only that, the company announced more GAI features for Adobe Express, just weeks after making Firefly more broadly available in the app. Adobe Express now includes features such as Generative Fill. This enables users to add, remove or replace items, people and other aspects of images using text prompts.

The 2021 versions of Photoshop Elements and Premiere Elements are now available, and Adobe has added a number of AI-powered features to them. Those apps are Adobe's streamlined versions of Photoshop and Premiere, and they're designed for beginners and folks who don't need pro-level image- and video-editing suites. They're standalone products that don't require a subscription. Photoshop Elements 2021 has an Adjust Face Tilt option which you can use to make it appear as though everyone in a photo is looking in the right direction by changing the position of their face. That could be useful for, say, family portraits that are perfect except for one person getting distracted at just the wrong moment.

Right in time for NAB, Adobe today announced the latest updates to its Premiere CC and After Effects CC video editing and motion graphics tools. The general theme of this release is the introduction of two new AI-powered tools that will make the life of editors easier, as well as a variety of small updates that all result in an improved overall workflow. "The demands and pace of video content creation are reaching levels we've never seen before. The time pressure on video professionals means the need for powerful and efficient creative tools has never been greater," said Steven Warner, vice president of digital video and audio at Adobe. "Adobe video apps like Premiere Pro and After Effects give them that power which, combined with the services available in Creative Cloud, provides broadcasters, media companies, filmmakers and YouTubers a complete ecosystem to bring their stories to screen faster than ever."