Adobe brings more of its AI smarts to its video tools

Right in time for NAB, Adobe today announced the latest updates to its Premiere CC and After Effects CC video editing and motion graphics tools. The general theme of this release is the introduction of two new AI-powered tools that will make the life of editors easier, as well as a variety of small updates that all result in an improved overall workflow. "The demands and pace of video content creation are reaching levels we've never seen before. The time pressure on video professionals means the need for powerful and efficient creative tools has never been greater," said Steven Warner, vice president of digital video and audio at Adobe. "Adobe video apps like Premiere Pro and After Effects give them that power which, combined with the services available in Creative Cloud, provides broadcasters, media companies, filmmakers and YouTubers a complete ecosystem to bring their stories to screen faster than ever."