Major internet companies routinely perform tens of thousands of A/B tests each year. Such large-scale sequential experimentation has resulted in a recent spurt of new algorithms that can provably control the false discovery rate (FDR) in a fully online fashion. However, current state-of-the-art adaptive algorithms can suffer from a significant loss in power if null p-values are conservative (stochastically larger than the uniform distribution), a situation that occurs frequently in practice. In this work, we introduce a new adaptive discarding method called ADDIS that provably controls the FDR and achieves the best of both worlds: it enjoys appreciable power increase over all existing methods if nulls are conservative (the practical case), and rarely loses power if nulls are exactly uniformly distributed (the ideal case). We provide several practical insights on robust choices of tuning parameters, and extend the idea to asynchronous and offline settings as well.

The connection to the offline setting is that ADDIS effectively employs a "discarding" rule, which states

There's no doubt Great Britain lays claim to some of the greatest scientific discoveries and inventions that have changed the face of modern society. Now, MailOnline's interactive map reveals the birthplace of 30 of these famous British marvels, from stainless steel to the jet engine and the electric motor. Who can forget Alan Turing's Bombe machine, used to break Enigma-enciphered messages about enemy military operations during WWII? Turing developed the Bombe in 1939 at Bletchley Park in Buckinghamshire and hundreds were built, marking a crucial contribution to the war effort. Also on the map is the hovercraft invented by Christopher Cockerell in 1955 and first launched four years later on the the Isle of Wight.

Major internet companies routinely perform tens of thousands of A/B tests each year. Such large-scale sequential experimentation has resulted in a recent spurt of new algorithms that can provably control the false discovery rate (FDR) in a fully online fashion. However, current state-of-the-art adaptive algorithms can suffer from a significant loss in power if null p-values are conservative (stochastically larger than the uniform distribution), a situation that occurs frequently in practice. In this work, we introduce a new adaptive discarding method called ADDIS that provably controls the FDR and achieves the best of both worlds: it enjoys appreciable power increase over all existing methods if nulls are conservative (the practical case), and rarely loses power if nulls are exactly uniformly distributed (the ideal case). We provide several practical insights on robust choices of tuning parameters, and extend the idea to asynchronous and offline settings as well.

Major internet companies routinely perform tens of thousands of A/B tests each year. Such large-scale sequential experimentation has resulted in a recent spurt of new algorithms that can provably control the false discovery rate (FDR) in a fully online fashion. However, current state-of-the-art adaptive algorithms can suffer from a significant loss in power if null p-values are conservative (stochastically larger than the uniform distribution), a situation that occurs frequently in practice. In this work, we introduce a new adaptive discarding method called ADDIS that provably controls the FDR and achieves the best of both worlds: it enjoys appreciable power increase over all existing methods if nulls are conservative (the practical case), and rarely loses power if nulls are exactly uniformly distributed (the ideal case). We provide several practical insights on robust choices of tuning parameters, and extend the idea to asynchronous and offline settings as well.

Major internet companies routinely perform tens of thousands of A/B tests each year. Such large-scale sequential experimentation has resulted in a recent spurt of new algorithms that can provably control the false discovery rate (FDR) in a fully online fashion. However, current state-of-the-art adaptive algorithms can suffer from a significant loss in power if null p-values are conservative (stochastically larger than the uniform distribution), a situation that occurs frequently in practice. In this work, we introduce a new adaptive discarding method called ADDIS that provably controls the FDR and achieves the best of both worlds: it enjoys appreciable power increase over all existing methods if nulls are conservative (the practical case), and rarely loses power if nulls are exactly uniformly distributed (the ideal case). We provide several practical insights on robust choices of tuning parameters, and extend the idea to asynchronous and offline settings as well.