The cloud is no longer "the next big thing," with companies now looking at machine learning and artificial intelligence (AI) to make their products smarter, more efficient, and to release human operators from manual tasks where they can be intelligently automated. AI is becoming more accessible, breaking new ground, permitting new ways of working and increasing productivity. However, Sarah Adam-Gedge, Managing Director of consulting firm Avanade's Australian operations, says organisations need to establish an ethics framework for guiding our journey into an AI-first world. Just as we think about the benefits, we must also consider the impacts these new technologies can have, and how removing human operators from machinery such as weaponry and healthcare can compromise end results. AI introduces uncharted moral and ethical dilemmas and a new scale to risks.