ActiveCampaign, the leader in marketing automation, email marketing and CRM, is putting down roots in San José, Costa Rica and will have 100 employees in the hub within 12 months. Latin America is one of the company's fastest growing regions, with local businesses growing through the power of ActiveCampaign's platform every day. With offices in Brazil and Colombia already, ActiveCampaign is making a larger investment in the region by expanding engineering and customer teams to improve the global customer experience and operations of the business. Costa Rica hosts a large number of successful technology companies such as Microsoft, Intel, Akamai and Smartsheet. As the latest technology leader to open a hub in the country, ActiveCampaign will be able to support more businesses in the region and across the globe, who need resources in both English and Spanish.

Until now, artificial intelligence has majorly been used to streamline manufacturing, customer support, documentation, and logistics. Business communication has largely been a stronghold of humans. But all that is poised to change now. With AI tools getting more advanced and "human-like" by the day, they are more than ready to handle your internal and external business communication single-handedly. Check out the use cases explained in this post.

Business automation is transforming how brands work, permitting them to accomplish more with less and scale in manners at no other time conceivable. In principle, this implies business size doesn't make a difference so much and automation can give the bit of leeway to more modest brands that are regularly ready to respond to new trends faster than their bigger adversaries. As an entrepreneur, when you finally choose to adopt an alternate strategy, you realize that you need to automate your business however much as could reasonably be expected to have the option to hold onto your business objectives. The main issue is the automation tools available on the market are conscious for medium and more significant organizations – yet not every one of them. We've got a selection of some of the absolute best business automation tools planned because of more modest brands and encouraging you to take your venture to the next level. Zapier is a primary business automation platform that each business can use to set aside time and cash while boosting efficiency.

Customer experience automation vendor, ActiveCampaign, has secured US$100 million in its latest series B investment round. Key investors this time include Susquehanna and Silversmith Capital Partners, which was the sole sponsor in the series A funding round in 2016. ActiveCampaign said it will use the funding to develop its CXA category through product innovations to advance beyond legacy marketing automation, traditional CRM and service technology, while continuing international expansion and building on its customer success team and partner ecosystem. ActiveCampaign is pitching its platform across the spectrum of small, midsize, and enterprise businesses and has 90,000 customers spanning 161 countries. Since its last funding round, the company said it had increased annual recurring revenue six-fold to more than $90 million, opened new offices in several locations including Sydney, and grown its employee base to 550 staff.