The Business Intelligence Group announced that Aarki was named a winner in its Artificial Intelligence Excellence Awards program. Aarki is a leading AI-enabled mobile marketing platform that helps companies grow and re-engage their mobile users, using machine learning (MI), big data, and engaging creative. Aarki is recognized for its advancement in prediction capabilities in mobile advertising. With their Pointwise Mutual Information (PMI) model, Aarki is able to effectively model Aarki-specific user conversion funnels while pre-training on non-attributed omnichannel event data. This allows for better calculation of the users' purchase probability and thus improving the return on investment (ROI) prediction and the install probability to decrease the cost per install (CPI).

Our programmatic advertising platform, Aarki Encore, uses proprietary machine learning algorithms to target users valuable to the advertiser. Tied with its proprietary creative suite, Aarki Studio, its creative team is able to produce highly personalized HTML5 ads that dynamically optimize messaging to an individual user at ad serving time. Both Aarki Encore and Aarki Studio are integrated with AI-powered media optimization to ensure advertising is not only personalized but also optimized for efficiency at scale.