The new Amazon Echo Look seems like a logical enough extension of Alexa, the company's AI-powered digital assistant. Previously, Alexa lived inside speakers. Now, it's in a camera. That progression belies just how much more the Echo Look could know about you than other Alexa hardware does--especially if Amazon ever unleashes the full power of its machine learnings smarts.
Smart speakers are getting increasingly popular and tech giants Google and Apple could not have been left behind in the race. While Amazon was the first to operate in the segment, Google jumped onto the bandwagon last year and now Apple is ready to give it competition. According to Apple tipster Sonny Dickson, Apple is all set to release its smart speakers soon. Dickson tweeted Thursday saying: "Apple is currently finalizing designs for their Alexa competitor, expected to be marketed as a Siri/AirPlay device."