In this paper, we address the lifelong sequential behavior incomprehension problem in large language models (LLMs) for recommendation, where LLMs struggle to extract useful information from long user behavior sequences, even within their context limits. To tackle this, we propose ReLLaX (Retrieval-enhanced Large Language models Plus), a framework offering optimization across data, prompt, and parameter levels. At the data level, we introduce Semantic User Behavior Retrieval (SUBR) to reduce sequence heterogeneity, making it easier for LLMs to extract key information. For prompt-level enhancement, we employ Soft Prompt Augmentation (SPA) to inject collaborative knowledge, aligning item representations with recommendation tasks and improving LLMs's exploration of item relationships. Finally, at the parameter level, we propose Component Fully-interactive LoRA (CFLoRA), which enhances LoRA's expressiveness by enabling interactions between its components, allowing better capture of sequential information. Moreover, we present new perspectives to compare current LoRA-based LLM4Rec methods, i.e. from both a composite and a decomposed view. We theoretically demonstrate that the ways they employ LoRA for recommendation are degraded versions of our CFLoRA, with different constraints on atom component interactions. Extensive experiments on three public datasets demonstrate ReLLaX's superiority over existing baselines and its ability to mitigate lifelong sequential behavior incomprehension effectively.

Graph neural networks (GNNs) have emerged as state-of-the-art methods to learn from graph-structured data for recommendation. However, most existing GNN-based recommendation methods focus on the optimization of model structures and learning strategies based on pre-defined graphs, neglecting the importance of the graph construction stage. Earlier works for graph construction usually rely on speciffic rules or crowdsourcing, which are either too simplistic or too labor-intensive. Recent works start to utilize large language models (LLMs) to automate the graph construction, in view of their abundant open-world knowledge and remarkable reasoning capabilities. Nevertheless, they generally suffer from two limitations: (1) invisibility of global view (e.g., overlooking contextual information) and (2) construction inefficiency. To this end, we introduce AutoGraph, an automatic graph construction framework based on LLMs for recommendation. Specifically, we first use LLMs to infer the user preference and item knowledge, which is encoded as semantic vectors. Next, we employ vector quantization to extract the latent factors from the semantic vectors. The latent factors are then incorporated as extra nodes to link the user/item nodes, resulting in a graph with in-depth global-view semantics. We further design metapath-based message aggregation to effectively aggregate the semantic and collaborative information. The framework is model-agnostic and compatible with different backbone models. Extensive experiments on three real-world datasets demonstrate the efficacy and efffciency of AutoGraph compared to existing baseline methods. We have deployed AutoGraph in Huawei advertising platform, and gain a 2.69% improvement on RPM and a 7.31% improvement on eCPM in the online A/B test. Currently AutoGraph has been used as the main trafffc model, serving hundreds of millions of people.

CTR prediction plays a vital role in recommender systems. Recently, large language models (LLMs) have been applied in recommender systems due to their emergence abilities. While leveraging semantic information from LLMs has shown some improvements in the performance of recommender systems, two notable limitations persist in these studies. First, LLM-enhanced recommender systems encounter challenges in extracting valuable information from lifelong user behavior sequences within textual contexts for recommendation tasks. Second, the inherent variability in human behaviors leads to a constant stream of new behaviors and irregularly fluctuating user interests. This characteristic imposes two significant challenges on existing models. On the one hand, it presents difficulties for LLMs in effectively capturing the dynamic shifts in user interests within these sequences, and on the other hand, there exists the issue of substantial computational overhead if the LLMs necessitate recurrent calls upon each update to the user sequences. In this work, we propose Lifelong User Behavior Modeling (LIBER) based on large language models, which includes three modules: (1) User Behavior Streaming Partition (UBSP), (2) User Interest Learning (UIL), and (3) User Interest Fusion (UIF). Initially, UBSP is employed to condense lengthy user behavior sequences into shorter partitions in an incremental paradigm, facilitating more efficient processing. Subsequently, UIL leverages LLMs in a cascading way to infer insights from these partitions. Finally, UIF integrates the textual outputs generated by the aforementioned processes to construct a comprehensive representation, which can be incorporated by any recommendation model to enhance performance. LIBER has been deployed on Huawei's music recommendation service and achieved substantial improvements in users' play count and play time by 3.01% and 7.69%.

Click-through rate (CTR) prediction plays as a core function module in various personalized online services. The traditional ID-based models for CTR prediction take as inputs the one-hot encoded ID features of tabular modality, which capture the collaborative signals via feature interaction modeling. But the one-hot encoding discards the semantic information conceived in the original feature texts. Recently, the emergence of Pretrained Language Models (PLMs) has given rise to another paradigm, which takes as inputs the sentences of textual modality obtained by hard prompt templates and adopts PLMs to extract the semantic knowledge. However, PLMs generally tokenize the input text data into subword tokens and ignore field-wise collaborative signals. Therefore, these two lines of research focus on different characteristics of the same input data (i.e., textual and tabular modalities), forming a distinct complementary relationship with each other. In this paper, we propose to conduct Fine-grained feature-level ALignment between ID-based Models and Pretrained Language Models (FLIP) for CTR prediction. We design a novel joint reconstruction pretraining task for both masked language and tabular modeling. Specifically, the masked data of one modality (i.e., tokens or features) has to be recovered with the help of the other modality, which establishes the feature-level interaction and alignment via sufficient mutual information extraction between dual modalities. Moreover, we propose to jointly finetune the ID-based model and PLM for downstream CTR prediction tasks, thus achieving superior performance by combining the advantages of both models. Extensive experiments on three real-world datasets demonstrate that FLIP outperforms SOTA baselines, and is highly compatible for various ID-based models and PLMs.

With large language models (LLMs) achieving remarkable breakthroughs in natural language processing (NLP) domains, LLM-enhanced recommender systems have received much attention and have been actively explored currently. In this paper, we focus on adapting and empowering a pure large language model for zero-shot and few-shot recommendation tasks. First and foremost, we identify and formulate the lifelong sequential behavior incomprehension problem for LLMs in recommendation domains, i.e., LLMs fail to extract useful information from a textual context of long user behavior sequence, even if the length of context is far from reaching the context limitation of LLMs. To address such an issue and improve the recommendation performance of LLMs, we propose a novel framework, namely Retrieval-enhanced Large Language models (ReLLa) for recommendation tasks in both zero-shot and few-shot settings. For zero-shot recommendation, we perform semantic user behavior retrieval (SUBR) to improve the data quality of testing samples, which greatly reduces the difficulty for LLMs to extract the essential knowledge from user behavior sequences. As for few-shot recommendation, we further design retrieval-enhanced instruction tuning (ReiT) by adopting SUBR as a data augmentation technique for training samples. Specifically, we develop a mixed training dataset consisting of both the original data samples and their retrieval-enhanced counterparts. We conduct extensive experiments on three real-world public datasets to demonstrate the superiority of ReLLa compared with existing baseline models, as well as its capability for lifelong sequential behavior comprehension. To be highlighted, with only less than 10% training samples, few-shot ReLLa can outperform traditional CTR models that are trained on the entire training set (e.g., DCNv2, DIN, SIM).

Recommender systems (RS) play important roles to match users' information needs for Internet applications. In natural language processing (NLP) domains, large language model (LLM) has shown astonishing emergent abilities (e.g., instruction following, reasoning), thus giving rise to the promising research direction of adapting LLM to RS for performance enhancements and user experience improvements. In this paper, we conduct a comprehensive survey on this research direction from an application-oriented view. We first summarize existing research works from two orthogonal perspectives: where and how to adapt LLM to RS. For the "WHERE" question, we discuss the roles that LLM could play in different stages of the recommendation pipeline, i.e., feature engineering, feature encoder, scoring/ranking function, and pipeline controller. For the "HOW" question, we investigate the training and inference strategies, resulting in two fine-grained taxonomy criteria, i.e., whether to tune LLMs or not, and whether to involve conventional recommendation model (CRM) for inference. Detailed analysis and general development trajectories are provided for both questions, respectively. Then, we highlight key challenges in adapting LLM to RS from three aspects, i.e., efficiency, effectiveness, and ethics. Finally, we summarize the survey and discuss the future prospects. We also actively maintain a GitHub repository for papers and other related resources in this rising direction: https://github.com/CHIANGEL/Awesome-LLM-for-RecSys.