The rapid proliferation of e-commerce platforms accentuates the need for advanced search and retrieval systems to foster a superior user experience. Central to this endeavor is the precise extraction of product attributes from customer queries, enabling refined search, comparison, and other crucial e-commerce functionalities. Unlike traditional Named Entity Recognition (NER) tasks, e-commerce queries present a unique challenge owing to the intrinsic decorative relationship between product types and attributes. In this study, we propose a pioneering framework that integrates BERT for classification, a Conditional Random Fields (CRFs) layer for attribute value extraction, and Large Language Models (LLMs) for data annotation, significantly advancing attribute recognition from customer inquiries. Our approach capitalizes on the robust representation learning of BERT, synergized with the sequence decoding prowess of CRFs, to adeptly identify and extract attribute values. We introduce a novel decorative relation correction mechanism to further refine the extraction process based on the nuanced relationships between product types and attributes inherent in e-commerce data. Employing LLMs, we annotate additional data to expand the model's grasp and coverage of diverse attributes. Our methodology is rigorously validated on various datasets, including Walmart, BestBuy's e-commerce NER dataset, and the CoNLL dataset, demonstrating substantial improvements in attribute recognition performance. Particularly, the model showcased promising results during a two-month deployment in Walmart's Sponsor Product Search, underscoring its practical utility and effectiveness.

In the dynamic field of eCommerce, the quality and comprehensiveness of product descriptions are pivotal for enhancing search visibility and customer engagement. Effective product descriptions can address the 'cold start' problem, align with market trends, and ultimately lead to increased click-through rates. Traditional methods for crafting these descriptions often involve significant human effort and may lack both consistency and scalability. This paper introduces a novel methodology for automating product description generation using the LLAMA 2.0 7B language model. We train the model on a dataset of authentic product descriptions from Walmart, one of the largest eCommerce platforms. The model is then fine-tuned for domain-specific language features and eCommerce nuances to enhance its utility in sales and user engagement. We employ multiple evaluation metrics, including NDCG, customer click-through rates, and human assessments, to validate the effectiveness of our approach. Our findings reveal that the system is not only scalable but also significantly reduces the human workload involved in creating product descriptions. This study underscores the considerable potential of large language models like LLAMA 2.0 7B in automating and optimizing various facets of eCommerce platforms, offering significant business impact, including improved search functionality and increased sales.

Interactive search can provide a better experience by incorporating interaction feedback from the users. This can significantly improve search accuracy as it helps avoid irrelevant information and captures the users' search intents. Existing state-of-the-art (SOTA) systems use reinforcement learning (RL) models to incorporate the interactions but focus on item-level feedback, ignoring the fine-grained information found in sentence-level feedback. Yet such feedback requires extensive RL action space exploration and large amounts of annotated data. This work addresses these challenges by proposing a new deep Q-learning (DQ) approach, DQrank. DQrank adapts BERT-based models, the SOTA in natural language processing, to select crucial sentences based on users' engagement and rank the items to obtain more satisfactory responses. We also propose two mechanisms to better explore optimal actions. DQrank further utilizes the experience replay mechanism in DQ to store the feedback sentences to obtain a better initial ranking performance. We validate the effectiveness of DQrank on three search datasets. The results show that DQRank performs at least 12% better than the previous SOTA RL approaches. We also conduct detailed ablation studies. The ablation results demonstrate that each model component can efficiently extract and accumulate long-term engagement effects from the users' sentence-level feedback. This structure offers new technologies with promised performance to construct a search system with sentence-level interaction.