In web data, advertising images are crucial for capturing user attention and improving advertising effectiveness. Most existing methods generate background for products primarily focus on the aesthetic quality, which may fail to achieve satisfactory online performance. To address this limitation, we explore the use of Multimodal Large Language Models (MLLMs) for generating advertising images by optimizing for Click-Through Rate (CTR) as the primary objective. Firstly, we build targeted pre-training tasks, and leverage a large-scale e-commerce multimodal dataset to equip MLLMs with initial capabilities for advertising image generation tasks. To further improve the CTR of generated images, we propose a novel reward model to fine-tune pre-trained MLLMs through Reinforcement Learning (RL), which can jointly utilize multimodal features and accurately reflect user click preferences. Meanwhile, a product-centric preference optimization strategy is developed to ensure that the generated background content aligns with the product characteristics after fine-tuning, enhancing the overall relevance and effectiveness of the advertising images. Extensive experiments have demonstrated that our method achieves state-of-the-art performance in both online and offline metrics. Our code and pre-trained models are publicly available at: https://github.com/Chenguoz/CAIG.

--Generalized additive models (GAM) have been successfully applied to high dimensional data analysis. T o alleviate this problem, we propose a new sparse additive model, named generalized sparse additive model with unknown link function (GSAMUL), in which the component functions are estimated by B-spline basis and the unknown link function is estimated by a multi-layer perceptron (MLP) network. The proposed GSAMUL can realize both variable selection and hidden interaction. We integrate this estimation into a bilevel optimization problem, where the data is split into training set and validation set. In theory, we provide the guarantees about the convergence of the approximate procedure. In applications, experimental evaluations on both synthetic and real world data sets consistently validate the e ff ectiveness of the proposed approach. I ntroduction Additive models and generalized additive models (GAMs) have been widely used in data analysis when exploring the nonlinear e ff ects of the variables on the response [1]-[6]. Especially for high-dimensional data, they are useful to address "the curse of dimensionality" [7], [8].

Score-based methods have demonstrated their effectiveness in discovering causal relationships by scoring different causal structures based on their goodness of fit to the data. Recently, Huang et al. proposed a generalized score function that can handle general data distributions and causal relationships by modeling the relations in reproducing kernel Hilbert space (RKHS). The selection of an appropriate kernel within this score function is crucial for accurately characterizing causal relationships and ensuring precise causal discovery. However, the current method involves manual heuristic selection of kernel parameters, making the process tedious and less likely to ensure optimality. In this paper, we propose a kernel selection method within the generalized score function that automatically selects the optimal kernel that best fits the data. Specifically, we model the generative process of the variables involved in each step of the causal graph search procedure as a mixture of independent noise variables. Based on this model, we derive an automatic kernel selection method by maximizing the marginal likelihood of the variables involved in each search step. We conduct experiments on both synthetic data and real-world benchmarks, and the results demonstrate that our proposed method outperforms heuristic kernel selection methods.

In recent years, graph neural networks (GNN) have achieved significant developments in a variety of graph analytical tasks. Nevertheless, GNN's superior performance will suffer from serious damage when the collected node features or structure relationships are partially missing owning to numerous unpredictable factors. Recently emerged graph completion learning (GCL) has received increasing attention, which aims to reconstruct the missing node features or structure relationships under the guidance of a specifically supervised task. Although these proposed GCL methods have made great success, they still exist the following problems: the reliance on labels, the bias of the reconstructed node features and structure relationships. Besides, the generalization ability of the existing GCL still faces a huge challenge when both collected node features and structure relationships are partially missing at the same time. To solve the above issues, we propose a more general GCL framework with the aid of self-supervised learning for improving the task performance of the existing GNN variants on graphs with features and structure missing, termed unsupervised GCL (UGCL). Specifically, to avoid the mismatch between missing node features and structure during the message-passing process of GNN, we separate the feature reconstruction and structure reconstruction and design its personalized model in turn. Then, a dual contrastive loss on the structure level and feature level is introduced to maximize the mutual information of node representations from feature reconstructing and structure reconstructing paths for providing more supervision signals. Finally, the reconstructed node features and structure can be applied to the downstream node classification task. Extensive experiments on eight datasets, three GNN variants and five missing rates demonstrate the effectiveness of our proposed method.

Zero-shot learning (ZSL) aims to recognize the novel classes which cannot be collected for training a prediction model. Accordingly, generative models (e.g., generative adversarial network (GAN)) are typically used to synthesize the visual samples conditioned by the class semantic vectors and achieve remarkable progress for ZSL. However, existing GAN-based generative ZSL methods are based on hand-crafted models, which cannot adapt to various datasets/scenarios and fails to model instability. To alleviate these challenges, we propose evolutionary generative adversarial network search (termed EGANS) to automatically design the generative network with good adaptation and stability, enabling reliable visual feature sample synthesis for advancing ZSL. Specifically, we adopt cooperative dual evolution to conduct a neural architecture search for both generator and discriminator under a unified evolutionary adversarial framework. EGANS is learned by two stages: evolution generator architecture search and evolution discriminator architecture search. During the evolution generator architecture search, we adopt a many-to-one adversarial training strategy to evolutionarily search for the optimal generator. Then the optimal generator is further applied to search for the optimal discriminator in the evolution discriminator architecture search with a similar evolution search algorithm. Once the optimal generator and discriminator are searched, we entail them into various generative ZSL baselines for ZSL classification. Extensive experiments show that EGANS consistently improve existing generative ZSL methods on the standard CUB, SUN, AWA2 and FLO datasets. The significant performance gains indicate that the evolutionary neural architecture search explores a virgin field in ZSL.

In zero-shot learning (ZSL), generative methods synthesize class-related sample features based on predefined semantic prototypes. They advance the ZSL performance by synthesizing unseen class sample features for better training the classifier. We observe that each class's predefined semantic prototype (also referred to as semantic embedding or condition) does not accurately match its real semantic prototype. So the synthesized visual sample features do not faithfully represent the real sample features, limiting the classifier training and existing ZSL performance. In this paper, we formulate this mismatch phenomenon as the visual-semantic domain shift problem. We propose a dynamic semantic prototype evolving (DSP) method to align the empirically predefined semantic prototypes and the real prototypes for class-related feature synthesis. The alignment is learned by refining sample features and semantic prototypes in a unified framework and making the synthesized visual sample features approach real sample features. After alignment, synthesized sample features from unseen classes are closer to the real sample features and benefit DSP to improve existing generative ZSL methods by 8.5\%, 8.0\%, and 9.7\% on the standard CUB, SUN AWA2 datasets, the significant performance improvement indicates that evolving semantic prototype explores a virgin field in ZSL.

Graph neural networks (GNNs) with missing node features have recently received increasing interest. Such missing node features seriously hurt the performance of the existing GNNs. Some recent methods have been proposed to reconstruct the missing node features by the information propagation among nodes with known and unknown attributes. Although these methods have achieved superior performance, how to exactly exploit the complex data correlations among nodes to reconstruct missing node features is still a great challenge. To solve the above problem, we propose a self-supervised guided hypergraph feature propagation (SGHFP). Specifically, the feature hypergraph is first generated according to the node features with missing information. And then, the reconstructed node features produced by the previous iteration are fed to a two-layer GNNs to construct a pseudo-label hypergraph. Before each iteration, the constructed feature hypergraph and pseudo-label hypergraph are fused effectively, which can better preserve the higher-order data correlations among nodes. After then, we apply the fused hypergraph to the feature propagation for reconstructing missing features. Finally, the reconstructed node features by multi-iteration optimization are applied to the downstream semi-supervised classification task. Extensive experiments demonstrate that the proposed SGHFP outperforms the existing semi-supervised classification with missing node feature methods.

Trajectory prediction aims to predict the movement trend of the agents like pedestrians, bikers, vehicles. It is helpful to analyze and understand human activities in crowded spaces and widely applied in many areas such as surveillance video analysis and autonomous driving systems. Thanks to the success of deep learning, trajectory prediction has made significant progress. The current methods are dedicated to studying the agents' future trajectories under the social interaction and the sceneries' physical constraints. Moreover, how to deal with these factors still catches researchers' attention. However, they ignore the \textbf{Semantic Shift Phenomenon} when modeling these interactions in various prediction sceneries. There exist several kinds of semantic deviations inner or between social and physical interactions, which we call the "\textbf{Gap}". In this paper, we propose a \textbf{C}ontextual \textbf{S}emantic \textbf{C}onsistency \textbf{Net}work (\textbf{CSCNet}) to predict agents' future activities with powerful and efficient context constraints. We utilize a well-designed context-aware transfer to obtain the intermediate representations from the scene images and trajectories. Then we eliminate the differences between social and physical interactions by aligning activity semantics and scene semantics to cross the Gap. Experiments demonstrate that CSCNet performs better than most of the current methods quantitatively and qualitatively.

Zero-shot learning (ZSL) aims to recognize novel classes by transferring semantic knowledge from seen classes to unseen ones. Semantic knowledge is learned from attribute descriptions shared between different classes, which act as strong priors for localizing object attributes that represent discriminative region features, enabling significant visual-semantic interaction. Although some attention-based models have attempted to learn such region features in a single image, the transferability and discriminative attribute localization of visual features are typically neglected. In this paper, we propose an attribute-guided Transformer network, termed TransZero, to refine visual features and learn attribute localization for discriminative visual embedding representations in ZSL. Specifically, TransZero takes a feature augmentation encoder to alleviate the cross-dataset bias between ImageNet and ZSL benchmarks, and improves the transferability of visual features by reducing the entangled relative geometry relationships among region features. To learn locality-augmented visual features, TransZero employs a visual-semantic decoder to localize the image regions most relevant to each attribute in a given image, under the guidance of semantic attribute information. Then, the locality-augmented visual features and semantic vectors are used to conduct effective visual-semantic interaction in a visual-semantic embedding network. Extensive experiments show that TransZero achieves the new state of the art on three ZSL benchmarks. The codes are available at: \url{https://github.com/shiming-chen/TransZero}.

Generalized zero-shot learning (GZSL) has achieved significant progress, with many efforts dedicated to overcoming the problems of visual-semantic domain gap and seen-unseen bias. However, most existing methods directly use feature extraction models trained on ImageNet alone, ignoring the cross-dataset bias between ImageNet and GZSL benchmarks. Such a bias inevitably results in poor-quality visual features for GZSL tasks, which potentially limits the recognition performance on both seen and unseen classes. In this paper, we propose a simple yet effective GZSL method, termed feature refinement for generalized zero-shot learning (FREE), to tackle the above problem. FREE employs a feature refinement (FR) module that incorporates \textit{semantic$\rightarrow$visual} mapping into a unified generative model to refine the visual features of seen and unseen class samples. Furthermore, we propose a self-adaptive margin center loss (SAMC-loss) that cooperates with a semantic cycle-consistency loss to guide FR to learn class- and semantically-relevant representations, and concatenate the features in FR to extract the fully refined features. Extensive experiments on five benchmark datasets demonstrate the significant performance gain of FREE over its baseline and current state-of-the-art methods. Our codes are available at https://github.com/shiming-chen/FREE .