The application to search ranking is one of the biggest machine learning success stories at Airbnb. Much of the initial gains were driven by a gradient boosted decision tree model. The gains, however, plateaued over time. This paper discusses the work done in applying neural networks in an attempt to break out of that plateau. We present our perspective not with the intention of pushing the frontier of new modeling techniques. Instead, ours is a story of the elements we found useful in applying neural networks to a real life product. Deep learning was steep learning for us. To other teams embarking on similar journeys, we hope an account of our struggles and triumphs will provide some useful pointers. Bon voyage!

Fine-grained recognition refers to a subordinate level of recognition, such are recognizing different species of birds, animals or plants. It differs from recognition of basic categories, such as humans, tables, and computers, in that there are global similarities in shape or structure shared within a category, and the differences are in the details of the object parts. We suggest that the key to identifying the fine-grained differences lies in finding the right alignment of image regions that contain the same object parts. We propose a template model for the purpose, which captures common shape patterns of object parts, as well as the co-occurence relation of the shape patterns. Once the image regions are aligned, extracted features are used for classification. Learning of the template model is efficient, and the recognition results we achieve significantly outperform the state-of-the-art algorithms.

We describe a family of global optimization procedures that automatically decompose optimization problems into smaller loosely coupled problems, then combine the solutions of these with message passing algorithms. We show empirically that these methods excel in avoiding local minima and produce better solutions with fewer function evaluations than existing global optimization methods. To develop these methods, we introduce a notion of coupling between variables of optimization that generalizes the notion of coupling that arises from factoring functions into terms that involve small subsets of the variables. It therefore subsumes the notion of independence between random variables in statistics, sparseness of the Hessian in nonlinear optimization, and the generalized distributive law. Despite being more general, this notion of coupling is easier to verify empirically -- making structure estimation easy -- yet it allows us to migrate well-established inference methods on graphical models to the setting of global optimization.