Large Language Models (LLMs) have significantly advanced user-bot interactions, enabling more complex and coherent dialogues. However, the prevalent text-only modality might not fully exploit the potential for effective user engagement. This paper explores the impact of multi-modal interactions, which incorporate images and audio alongside text, on user engagement in chatbot conversations. We conduct a comprehensive analysis using a diverse set of chatbots and real-user interaction data, employing metrics such as retention rate and conversation length to evaluate user engagement. Our findings reveal a significant enhancement in user engagement with multi-modal interactions compared to text-only dialogues. Notably, the incorporation of a third modality significantly amplifies engagement beyond the benefits observed with just two modalities. These results suggest that multi-modal interactions optimize cognitive processing and facilitate richer information comprehension. This study underscores the importance of multi-modality in chatbot design, offering valuable insights for creating more engaging and immersive AI communication experiences and informing the broader AI community about the benefits of multi-modal interactions in enhancing user engagement.

With the growing humanlike nature of dialog agents, people are now engaging in extended conversations that can stretch from brief moments to substantial periods of time. Understanding the factors that contribute to sustaining these interactions is crucial, yet existing studies primarily focusing on short-term simulations that rarely explore such prolonged and real conversations. In this paper, we investigate the factors influencing retention rates in real interactions with roleplaying models. By analyzing a large dataset of interactions between real users and thousands of characters, we systematically examine multiple factors and assess their impact on user retention rate. Surprisingly, we find that the degree to which the bot embodies the roles it plays has limited influence on retention rates, while the length of each turn it speaks significantly affects retention rates. This study sheds light on the critical aspects of user engagement with role-playing models and provides valuable insights for future improvements in the development of large language models for role-playing purposes.