Reinforcement learning (RL) has been widely applied in recommendation systems due to its potential in optimizing the long-term engagement of users. From the perspective of RL, recommendation can be formulated as a Markov decision process (MDP), where recommendation system (agent) can interact with users (environment) and acquire feedback (reward signals).However, it is impractical to conduct online interactions with the concern on user experience and implementation complexity, and we can only train RL recommenders with offline datasets containing limited reward signals and state transitions. Therefore, the data sparsity issue of reward signals and state transitions is very severe, while it has long been overlooked by existing RL recommenders.Worse still, RL methods learn through the trial-and-error mode, but negative feedback cannot be obtained in implicit feedback recommendation tasks, which aggravates the overestimation problem of offline RL recommender. To address these challenges, we propose a novel RL recommender named model-enhanced contrastive reinforcement learning (MCRL). On the one hand, we learn a value function to estimate the long-term engagement of users, together with a conservative value learning mechanism to alleviate the overestimation problem.On the other hand, we construct some positive and negative state-action pairs to model the reward function and state transition function with contrastive learning to exploit the internal structure information of MDP. Experiments demonstrate that the proposed method significantly outperforms existing offline RL and self-supervised RL methods with different representative backbone networks on two real-world datasets.

E-commerce authoring involves creating attractive, abundant, and targeted promotional content to drive product sales. The emergence of large language models (LLMs) introduces an innovative paradigm, offering a unified solution to address various authoring tasks within this scenario. However, mainstream LLMs trained on general corpora with common sense knowledge reveal limitations in fitting complex and personalized features unique to e-commerce products and customers. Furthermore, LLMs like GPT-3.5 necessitate remote accessibility, raising concerns about safeguarding voluminous customer privacy data during transmission. This paper proposes the LLaMA-E, the unified and customized instruction-following language models focusing on diverse e-commerce authoring tasks. Specifically, the domain experts create the seed instruction set from the tasks of ads generation, query-enhanced product title rewriting, product classification, purchase intent speculation, and general Q&A. These tasks enable the models to comprehensively understand precise e-commerce authoring knowledge by interleaving features covering typical service aspects of customers, sellers, and platforms. The GPT-3.5 is introduced as a teacher model, which expands the seed instructions to form a training set for the LLaMA-E models with various scales. The experimental results show that the proposed LLaMA-E models achieve state-of-the-art results in quantitative and qualitative evaluations, also exhibiting the advantage in zero-shot scenes. To the best of our knowledge, this study is the first to serve the LLMs to specific e-commerce authoring scenarios.

Recently, there has been an increasing adoption of differential privacy guided algorithms for privacy-preserving machine learning tasks. However, the use of such algorithms comes with trade-offs in terms of algorithmic fairness, which has been widely acknowledged. Specifically, we have empirically observed that the classical collaborative filtering method, trained by differentially private stochastic gradient descent (DP-SGD), results in a disparate impact on user groups with respect to different user engagement levels. This, in turn, causes the original unfair model to become even more biased against inactive users. To address the above issues, we propose \textbf{DP-Fair}, a two-stage framework for collaborative filtering based algorithms. Specifically, it combines differential privacy mechanisms with fairness constraints to protect user privacy while ensuring fair recommendations. The experimental results, based on Amazon datasets, and user history logs collected from Etsy, one of the largest e-commerce platforms, demonstrate that our proposed method exhibits superior performance in terms of both overall accuracy and user group fairness on both shallow and deep recommendation models compared to vanilla DP-SGD.

Knowledge graph (KG) plays an increasingly important role in recommender systems. A recent technical trend is to develop end-to-end models founded on graph neural networks (GNNs). However, existing GNN-based models are coarse-grained in relational modeling, failing to (1) identify user-item relation at a fine-grained level of intents, and (2) exploit relation dependencies to preserve the semantics of long-range connectivity. In this study, we explore intents behind a user-item interaction by using auxiliary item knowledge, and propose a new model, Knowledge Graph-based Intent Network (KGIN). Technically, we model each intent as an attentive combination of KG relations, encouraging the independence of different intents for better model capability and interpretability. Furthermore, we devise a new information aggregation scheme for GNN, which recursively integrates the relation sequences of long-range connectivity (i.e., relational paths). This scheme allows us to distill useful information about user intents and encode them into the representations of users and items. Experimental results on three benchmark datasets show that, KGIN achieves significant improvements over the state-of-the-art methods like KGAT, KGNN-LS, and CKAN. Further analyses show that KGIN offers interpretable explanations for predictions by identifying influential intents and relational paths. The implementations are available at https://github.com/huangtinglin/Knowledge_Graph_based_Intent_Network.