Consumers are exposed to advertisements across many different domains on the internet, such as fashion, beauty, car, food, and others. On the other hand, fashion represents second highest e-commerce shopping category. Does consumer digital record behavior on various fashion ad images reveal their fashion taste? Does ads from other domains infer their fashion taste as well? In this paper, we study the correlation between advertisements and fashion taste. Towards this goal, we introduce a new dataset, Fashionpedia-Ads, which asks subjects to provide their preferences on both ad (fashion, beauty, car, and dessert) and fashion product (social network and e-commerce style) images. Furthermore, we exhaustively collect and annotate the emotional, visual and textual information on the ad images from multi-perspectives (abstractive level, physical level, captions, and brands). We open-source Fashionpedia-Ads to enable future studies and encourage more approaches to interpretability research between advertisements and fashion taste.

Existing fashion datasets do not consider the multi-facts that cause a consumer to like or dislike a fashion image. Even two consumers like a same fashion image, they could like this image for total different reasons. In this paper, we study the reason why a consumer like a certain fashion image. Towards this goal, we introduce an interpretability dataset, Fashionpedia-taste, consist of rich annotation to explain why a subject like or dislike a fashion image from the following 3 perspectives: 1) localized attributes; 2) human attention; 3) caption. Furthermore, subjects are asked to provide their personal attributes and preference on fashion, such as personality and preferred fashion brands. Our dataset makes it possible for researchers to build computational models to fully understand and interpret human fashion taste from different humanistic perspectives and modalities.

Analyzing fashion trends is essential in the fashion industry. Current fashion forecasting firms, such as WGSN, utilize the visual information from around the world to analyze and predict fashion trends. However, analyzing fashion trends is time-consuming and extremely labor intensive, requiring individual employees' manual editing and classification. To improve the efficiency of data analysis of such image-based information and lower the cost of analyzing fashion images, this study proposes a data-driven quantitative abstracting approach using an artificial intelligence (A.I.) algorithm. Specifically, an A.I. model was trained on fashion images from a large-scale dataset under different scenarios, for example in online stores and street snapshots. This model was used to detect garments and classify clothing attributes such as textures, garment style, and details for runway photos and videos. It was found that the A.I. model can generate rich attribute descriptions of detected regions and accurately bind the garments in the images. Adoption of A.I. algorithm demonstrated promising results and the potential to classify garment types and details automatically, which can make the process of trend forecasting more cost-effective and faster.