Ruffo, Giancarlo
Writing about COVID-19 vaccines: Emotional profiling unravels how mainstream and alternative press framed AstraZeneca, Pfizer and vaccination campaigns
Semeraro, Alfonso, Vilella, Salvatore, Ruffo, Giancarlo, Stella, Massimo
Since their announcement in November 2020, COVID-19 vaccines were largely debated by the press and social media. With most studies focusing on COVID-19 disinformation in social media, little attention has been paid to how mainstream news outlets framed COVID-19 narratives compared to alternative sources. To fill this gap, we use cognitive network science and natural language processing to reconstruct time-evolving semantic and emotional frames of 5745 Italian news, that were massively re-shared on Facebook and Twitter, about COVID-19 vaccines. We found consistently high levels of trust/anticipation and less disgust in the way mainstream sources framed the general idea of "vaccine/vaccino". These emotions were crucially missing in the ways alternative sources framed COVID-19 vaccines. More differences were found within specific instances of vaccines. Alternative news included titles framing the AstraZeneca vaccine with strong levels of sadness, absent in mainstream titles. Mainstream news initially framed "Pfizer" along more negative associations with side effects than "AstraZeneca". With the temporary suspension of the latter, on March 15th 2021, we identified a semantic/emotional shift: Even mainstream article titles framed "AstraZeneca" as semantically richer in negative associations with side effects, while "Pfizer" underwent a positive shift in valence, mostly related to its higher efficacy. "Thrombosis" entered the frame of vaccines together with fearful conceptual associations, while "death" underwent an emotional shift, steering towards fear in alternative titles and losing its hopeful connotation in mainstream titles. Our findings expose crucial aspects of the emotional narratives around COVID-19 vaccines adopted by the press, highlighting the need to understand how alternative and mainstream media report vaccination news.
PyPlutchik: visualising and comparing emotion-annotated corpora
Semeraro, Alfonso, Vilella, Salvatore, Ruffo, Giancarlo
The increasing availability of textual corpora and data fetched from social networks is fuelling a huge production of works based on the model proposed by psychologist Robert Plutchik, often referred simply as the ``Plutchik Wheel''. Related researches range from annotation tasks description to emotions detection tools. Visualisation of such emotions is traditionally carried out using the most popular layouts, as bar plots or tables, which are however sub-optimal. The classic representation of the Plutchik's wheel follows the principles of proximity and opposition between pairs of emotions: spatial proximity in this model is also a semantic proximity, as adjacent emotions elicit a complex emotion (a primary dyad) when triggered together; spatial opposition is a semantic opposition as well, as positive emotions are opposite to negative emotions. The most common layouts fail to preserve both features, not to mention the need of visually allowing comparisons between different corpora in a blink of an eye, that is hard with basic design solutions. We introduce PyPlutchik, a Python library specifically designed for the visualisation of Plutchik's emotions in texts or in corpora. PyPlutchik draws the Plutchik's flower with each emotion petal sized after how much that emotion is detected or annotated in the corpus, also representing three degrees of intensity for each of them. Notably, PyPlutchik allows users to display also primary, secondary, tertiary and opposite dyads in a compact, intuitive way. We substantiate our claim that PyPlutchik outperforms other classic visualisations when displaying Plutchik emotions and we showcase a few examples that display our library's most compelling features.
Learning Real Estate Automated Valuation Models from Heterogeneous Data Sources
Bergadano, Francesco, Bertilone, Roberto, Paolotti, Daniela, Ruffo, Giancarlo
Real estate appraisal is a complex and important task, that can be made more precise and faster with the help of automated valuation tools. Usually the value of some property is determined by taking into account both structural and geographical characteristics. However, while geographical information is easily found, obtaining significant structural information requires the intervention of a real estate expert, a professional appraiser. In this paper we propose a Web data acquisition methodology, and a Machine Learning model, that can be used to automatically evaluate real estate properties. This method uses data from previous appraisal documents, from the advertised prices of similar properties found via Web crawling, and from open data describing the characteristics of a corresponding geographical area. We describe a case study, applicable to the whole Italian territory, and initially trained on a data set of individual homes located in the city of Turin, and analyze prediction and practical applicability.
People Are Strange When You're a Stranger: Impact and Influence of Bots on Social Networks
Aiello, Luca Maria (Universita') | Deplano, Martina (degli Studi di Torino) | Schifanella, Rossano (Universita') | Ruffo, Giancarlo (degli Studi di Torino)
Bots are, for many Web and social media users, the source of many dangerous attacks or the carrier of unwanted messages, such as spam. Nevertheless, crawlers and software agents are a precious tool for analysts, and they are continuously executed to collect data or to test distributed applications. However, no one knows which is the real potential of a bot whose purpose is to control a community, to manipulate consensus, or to influence user behavior. It is commonly believed that the better an agent simulates human behavior in a social network, the more it can succeed to generate an impact in that community. We contribute to shed light on this issue through an online social experiment aimed to study to what extent a bot with no trust, no profile, and no aims to reproduce human behavior, can become popular and influential in a social media. Results show that a basic social probing activity can be used to acquire social relevance on the network and that the so-acquired popularity can be effectively leveraged to drive users in their social connectivity choices. We also register that our bot activity unveiled hidden social polarization patterns in the community and triggered an emotional response of individuals that brings to light subtle privacy hazards perceived by the user base.