Despite the growing interest in leveraging Large Language Models (LLMs) for content analysis, current studies have primarily focused on text-based content. In the present work, we explored the potential of LLMs in assisting video content analysis by conducting a case study that followed a new workflow of LLM-assisted multimodal content analysis. The workflow encompasses codebook design, prompt engineering, LLM processing, and human evaluation. We strategically crafted annotation prompts to get LLM Annotations in structured form and explanation prompts to generate LLM Explanations for a better understanding of LLM reasoning and transparency. To test LLM's video annotation capabilities, we analyzed 203 keyframes extracted from 25 YouTube short videos about depression. We compared the LLM Annotations with those of two human coders and found that LLM has higher accuracy in object and activity Annotations than emotion and genre Annotations. Moreover, we identified the potential and limitations of LLM's capabilities in annotating videos. Based on the findings, we explore opportunities and challenges for future research and improvements to the workflow. We also discuss ethical concerns surrounding future studies based on LLM-assisted video analysis.

Content creators increasingly utilize generative artificial intelligence (Gen-AI) on platforms such as YouTube, TikTok, Instagram, and various blogging sites to produce imaginative images, AI-generated videos, and articles using Large Language Models (LLMs). Despite its growing popularity, there remains an underexplored area concerning the specific domains where AI-generated content is being applied, and the methodologies content creators employ with Gen-AI tools during the creation process. This study initially explores this emerging area through a qualitative analysis of 68 YouTube videos demonstrating Gen-AI usage. Our research focuses on identifying the content domains, the variety of tools used, the activities performed, and the nature of the final products generated by Gen-AI in the context of user-generated content.