Watch time prediction (WTP) has emerged as a pivotal task in short video recommendation systems, designed to encapsulate user interests. Predicting users' watch times on videos often encounters challenges, including wide value ranges and imbalanced data distributions, which can lead to significant bias when directly regressing watch time. Recent studies have tried to tackle these issues by converting the continuous watch time estimation into an ordinal classification task. While these methods are somewhat effective, they exhibit notable limitations. Inspired by language modeling, we propose a novel Generative Regression (GR) paradigm for WTP based on sequence generation. This approach employs structural discretization to enable the lossless reconstruction of original values while maintaining prediction fidelity. By formulating the prediction problem as a numerical-to-sequence mapping, and with meticulously designed vocabulary and label encodings, each watch time is transformed into a sequence of tokens. To expedite model training, we introduce the curriculum learning with an embedding mixup strategy which can mitigate training-and-inference inconsistency associated with teacher forcing. We evaluate our method against state-of-the-art approaches on four public datasets and one industrial dataset. We also perform online A/B testing on Kuaishou, a leading video app with about 400 million DAUs, to demonstrate the real-world efficacy of our method. The results conclusively show that GR outperforms existing techniques significantly. Furthermore, we successfully apply GR to another regression task in recommendation systems, i.e., Lifetime Value (LTV) prediction, which highlights its potential as a novel and effective solution to general regression challenges.

Existing digital sensors capture images at fixed spatial and spectral resolutions (e.g., RGB, multispectral, and hyperspectral images), and each combination requires bespoke machine learning models. Neural Implicit Functions partially overcome the spatial resolution challenge by representing an image in a resolution-independent way. However, they still operate at fixed, pre-defined spectral resolutions. To address this challenge, we propose Spatial-Spectral Implicit Function (SSIF), a neural implicit model that represents an image as a function of both continuous pixel coordinates in the spatial domain and continuous wavelengths in the spectral domain. We empirically demonstrate the effectiveness of SSIF on two challenging spatio-spectral super-resolution benchmarks. We observe that SSIF consistently outperforms state-of-the-art baselines even when the baselines are allowed to train separate models at each spectral resolution. We show that SSIF generalizes well to both unseen spatial resolutions and spectral resolutions. Moreover, SSIF can generate high-resolution images that improve the performance of downstream tasks (e.g., land use classification) by 1.7%-7%. While the physical world is continuous, most digital sensors (e.g., cell phone cameras, multispectral or hyperspectral sensors in satellites) can only capture a discrete representation of continuous signals in both spatial and spectral domains (i.e., with a fixed number of spectral bands, such as red, green, and blue). In fact, due to the limited energy of incident photons, fundamental limitations in achievable signal-to-noise ratios (SNR), and time constraints, there is always a trade-off between spatial and spectral resolution (Mei et al., 2020; Ma et al., 2021) However, ML models are typically bespoke to certain resolutions, and models typically do not generalize to spatial or spectral resolutions they have not been trained on.