Traditional recommendation systems are subject to a strong feedback loop by learning from and reinforcing past user-item interactions, which in turn limits the discovery of novel user interests. To address this, we introduce a hybrid hierarchical framework combining Large Language Models (LLMs) and classic recommendation models for user interest exploration. The framework controls the interfacing between the LLMs and the classic recommendation models through "interest clusters", the granularity of which can be explicitly determined by algorithm designers. It recommends the next novel interests by first representing "interest clusters" using language, and employs a fine-tuned LLM to generate novel interest descriptions that are strictly within these predefined clusters. At the low level, it grounds these generated interests to an item-level policy by restricting classic recommendation models, in this case a transformer-based sequence recommender to return items that fall within the novel clusters generated at the high level. We showcase the efficacy of this approach on an industrial-scale commercial platform serving billions of users. Live experiments show a significant increase in both exploration of novel interests and overall user enjoyment of the platform.

In this paper, we investigate the impact of spatial variation on the construction of location-sensitive user profiles. We demonstrate evidence of spatial variation over a collection of Twitter Lists, wherein we find that crowdsourced labels are constrained by distance. For example, that energy in San Francisco is more associated with the green movement, whereas in Houston it is more associated with oil and gas. We propose a three-step framework for location-sensitive user profiling: first, it constructs a crowdsourced label similarity graph, where each labeler and labelee are annotated with a geographic coordinate; second, it transforms this similarity graph into a directed weighted tree that imposes a hierarchical structure over these labels; third, it embeds this location-sensitive folksonomy into a user profile ranking algorithm that outputs a ranked list of candidate labels for a partially observed user profile. Through extensive experiments over a Twitter list dataset, we demonstrate the effectiveness of this location-sensitive user profiling.