Content moderation plays a critical role in shaping safe and inclusive online environments, balancing platform standards, user expectations, and regulatory frameworks. Traditionally, this process involves operationalising policies into guidelines, which are then used by downstream human moderators for enforcement, or to further annotate datasets for training machine learning moderation models. However, recent advancements in large language models (LLMs) are transforming this landscape. These models can now interpret policies directly as textual inputs, eliminating the need for extensive data curation. This approach offers unprecedented flexibility, as moderation can be dynamically adjusted through natural language interactions. This paradigm shift raises important questions about how policies are operationalised and the implications for content moderation practices. In this paper, we formalise the emerging policy-as-prompt framework and identify five key challenges across four domains: Technical Implementation (1. translating policy to prompts, 2. sensitivity to prompt structure and formatting), Sociotechnical (3. the risk of technological determinism in policy formation), Organisational (4. evolving roles between policy and machine learning teams), and Governance (5. model governance and accountability). Through analysing these challenges across technical, sociotechnical, organisational, and governance dimensions, we discuss potential mitigation approaches. This research provides actionable insights for practitioners and lays the groundwork for future exploration of scalable and adaptive content moderation systems in digital ecosystems.

Listeners of long-form talk-audio content, such as podcast episodes, often find it challenging to understand the overall structure and locate relevant sections. A practical solution is to divide episodes into chapters--semantically coherent segments labeled with titles and timestamps. Since most episodes on our platform at Spotify currently lack creator-provided chapters, automating the creation of chapters is essential. Scaling the chapterization of podcast episodes presents unique challenges. First, episodes tend to be less structured than written texts, featuring spontaneous discussions with nuanced transitions. Second, the transcripts are usually lengthy, averaging about 16,000 tokens, which necessitates efficient processing that can preserve context. To address these challenges, we introduce PODTILE, a fine-tuned encoder-decoder transformer to segment conversational data. The model simultaneously generates chapter transitions and titles for the input transcript. To preserve context, each input text is augmented with global context, including the episode's title, description, and previous chapter titles. In our intrinsic evaluation, PODTILE achieved an 11% improvement in ROUGE score over the strongest baseline. Additionally, we provide insights into the practical benefits of auto-generated chapters for listeners navigating episode content. Our findings indicate that auto-generated chapters serve as a useful tool for engaging with less popular podcasts. Finally, we present empirical evidence that using chapter titles can enhance effectiveness of sparse retrieval in search tasks.

Short- and long-term outcomes of an algorithm often differ, with damaging downstream effects. A known example is a click-bait algorithm, which may increase short-term clicks but damage long-term user engagement. A possible solution to estimate the long-term outcome is to run an online experiment or A/B test for the potential algorithms, but it takes months or even longer to observe the long-term outcomes of interest, making the algorithm selection process unacceptably slow. This work thus studies the problem of feasibly yet accurately estimating the long-term outcome of an algorithm using only historical and short-term experiment data. Existing approaches to this problem either need a restrictive assumption about the short-term outcomes called surrogacy or cannot effectively use short-term outcomes, which is inefficient. Therefore, we propose a new framework called Long-term Off-Policy Evaluation (LOPE), which is based on reward function decomposition. LOPE works under a more relaxed assumption than surrogacy and effectively leverages short-term rewards to substantially reduce the variance. Synthetic experiments show that LOPE outperforms existing approaches particularly when surrogacy is severely violated and the long-term reward is noisy. In addition, real-world experiments on large-scale A/B test data collected on a music streaming platform show that LOPE can estimate the long-term outcome of actual algorithms more accurately than existing feasible methods.

In the realm of personalization, integrating diverse information sources such as consumption signals and content-based representations is becoming increasingly critical to build state-of-the-art solutions. In this regard, two of the biggest trends in research around this subject are Graph Neural Networks (GNNs) and Foundation Models (FMs). While GNNs emerged as a popular solution in industry for powering personalization at scale, FMs have only recently caught attention for their promising performance in personalization tasks like ranking and retrieval. In this paper, we present a graph-based foundation modeling approach tailored to personalization. Central to this approach is a Heterogeneous GNN (HGNN) designed to capture multi-hop content and consumption relationships across a range of recommendable item types. To ensure the generality required from a Foundation Model, we employ a Large Language Model (LLM) text-based featurization of nodes that accommodates all item types, and construct the graph using co-interaction signals, which inherently transcend content specificity. To facilitate practical generalization, we further couple the HGNN with an adaptation mechanism based on a two-tower (2T) architecture, which also operates agnostically to content type. This multi-stage approach ensures high scalability; while the HGNN produces general purpose embeddings, the 2T component models in a continuous space the sheer size of user-item interaction data. Our comprehensive approach has been rigorously tested and proven effective in delivering recommendations across a diverse array of products within a real-world, industrial audio streaming platform.

We present a novel framework for user representation in large-scale recommender systems, aiming at effectively representing diverse user taste in a generalized manner. Our approach employs a two-stage methodology combining representation learning and transfer learning. The representation learning model uses an autoencoder that compresses various user features into a representation space. In the second stage, downstream task-specific models leverage user representations via transfer learning instead of curating user features individually. We further augment this methodology on the representation's input features to increase flexibility and enable reaction to user events, including new user experiences, in Near-Real Time. Additionally, we propose a novel solution to manage deployment of this framework in production models, allowing downstream models to work independently. We validate the performance of our framework through rigorous offline and online experiments within a large-scale system, showcasing its remarkable efficacy across multiple evaluation tasks. Finally, we show how the proposed framework can significantly reduce infrastructure costs compared to alternative approaches.

In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be unsatisfied with ad networks charging them for "valueless" clicks, or so-called accidental clicks. [...] Charging advertisers for such clicks is detrimental in the long term as the advertiser may decide to run their campaigns on other ad networks. In addition, machine-learned click models trained to predict which ad will bring the highest revenue may overestimate an ad click-through rate, and as a consequence negatively impacting revenue for both the ad network and the publisher. In this work, we propose a data-driven method to detect accidental clicks from the perspective of the ad network. We collect observations of time spent by users on a large set of ad landing pages - i.e., dwell time. We notice that the majority of per-ad distributions of dwell time fit to a mixture of distributions, where each component may correspond to a particular type of clicks, the first one being accidental. We then estimate dwell time thresholds of accidental clicks from that component. Using our method to identify accidental clicks, we then propose a technique that smoothly discounts the advertiser's cost of accidental clicks at billing time. Experiments conducted on a large dataset of ads served on Yahoo mobile apps confirm that our thresholds are stable over time, and revenue loss in the short term is marginal. We also compare the performance of an existing machine-learned click model trained on all ad clicks with that of the same model trained only on non-accidental clicks. There, we observe an increase in both ad click-through rate (+3.9%) and revenue (+0.2%) on ads served by the Yahoo Gemini network when using the latter. [...]

Machine-learned models are often described as "black boxes". In many real-world applications however, models may have to sacrifice predictive power in favour of human-interpretability. When this is the case, feature engineering becomes a crucial task, which requires significant and time-consuming human effort. Whilst some features are inherently static, representing properties that cannot be influenced (e.g., the age of an individual), others capture characteristics that could be adjusted (e.g., the daily amount of carbohydrates taken). Nonetheless, once a model is learned from the data, each prediction it makes on new instances is irreversible - assuming every instance to be a static point located in the chosen feature space. There are many circumstances however where it is important to understand (i) why a model outputs a certain prediction on a given instance, (ii) which adjustable features of that instance should be modified, and finally (iii) how to alter such a prediction when the mutated instance is input back to the model. In this paper, we present a technique that exploits the internals of a tree-based ensemble classifier to offer recommendations for transforming true negative instances into positively predicted ones. We demonstrate the validity of our approach using an online advertising application. First, we design a Random Forest classifier that effectively separates between two types of ads: low (negative) and high (positive) quality ads (instances). Then, we introduce an algorithm that provides recommendations that aim to transform a low quality ad (negative instance) into a high quality one (positive instance). Finally, we evaluate our approach on a subset of the active inventory of a large ad network, Yahoo Gemini.

This position paper provides an overview of work conducted and an outlook of future directions within the field of Information Retrieval (IR) that aims to develop novel models, methods and frameworks inspired by Quantum Theory (QT).