Recommender systems have become indispensable tools in the hotel hospitality industry, enabling personalized and tailored experiences for guests. Recent advancements in large language models (LLMs), such as ChatGPT, and persuasive technologies, have opened new avenues for enhancing the effectiveness of those systems. This paper explores the potential of integrating ChatGPT and persuasive technologies for automating and improving hotel hospitality recommender systems. First, we delve into the capabilities of ChatGPT, which can understand and generate human-like text, enabling more accurate and context-aware recommendations. We discuss the integration of ChatGPT into recommender systems, highlighting the ability to analyze user preferences, extract valuable insights from online reviews, and generate personalized recommendations based on guest profiles. Second, we investigate the role of persuasive technology in influencing user behavior and enhancing the persuasive impact of hotel recommendations. By incorporating persuasive techniques, such as social proof, scarcity and personalization, recommender systems can effectively influence user decision-making and encourage desired actions, such as booking a specific hotel or upgrading their room. To investigate the efficacy of ChatGPT and persuasive technologies, we present a pilot experi-ment with a case study involving a hotel recommender system. We aim to study the impact of integrating ChatGPT and persua-sive techniques on user engagement, satisfaction, and conversion rates. The preliminary results demonstrate the potential of these technologies in enhancing the overall guest experience and business performance. Overall, this paper contributes to the field of hotel hospitality by exploring the synergistic relationship between LLMs and persuasive technology in recommender systems, ultimately influencing guest satisfaction and hotel revenue.

This paper introduces our position on the critical issue of bias that recently appeared in AI applications. Specifically, we discuss the combination of current technologies used in AI applications i.e., Machine Learning and Knowledge Graphs, and point to their involvement in (de)biased applications of the C4I domain. Although this is a wider problem that currently emerges from different application domains, bias appears more critical in C4I than in others due to its security-related nature. While proposing certain actions to be taken towards debiasing C4I applications, we acknowledge the immature aspect of this topic within the Knowledge Graph and Semantic Web communities.

Various strategies and techniques have been proposed for the generation of questions/answers tests in Intelligent Tutoring Systems by using OWL (Web Ontology Language) ontolo- gies. Currently there have been no known methods to utilize SWRL rules for this task. This paper presents a system and a set of strategies that can be used in order to automatically generate multiple choice questions from SWRL rules. The aim of the proposed framework is to support further research in the area and to be a testbed for the development of more advanced assessment techniques.