Katariya, Sanjeev
Predicting Potential Customer Support Needs and Optimizing Search Ranking in a Two-Sided Marketplace
Kim, Do-kyum, Zhao, Han, Gao, Huiji, He, Liwei, Haldar, Malay, Katariya, Sanjeev
Airbnb is an online marketplace that connects hosts and guests to unique stays and experiences. When guests stay at homes booked on Airbnb, there are a small fraction of stays that lead to support needed from Airbnb's Customer Support (CS), which may cause inconvenience to guests and hosts and require Airbnb resources to resolve. In this work, we show that instances where CS support is needed may be predicted based on hosts and guests behavior. We build a model to predict the likelihood of CS support needs for each match of guest and host. The model score is incorporated into Airbnb's search ranking algorithm as one of the many factors. The change promotes more reliable matches in search results and significantly reduces bookings that require CS support.
Learning to Rank for Maps at Airbnb
Haldar, Malay, Zhang, Hongwei, Bellare, Kedar, Chen, Sherry, Banerjee, Soumyadip, Wang, Xiaotang, Abdool, Mustafa, Gao, Huiji, Tapadia, Pavan, He, Liwei, Katariya, Sanjeev
As a two-sided marketplace, Airbnb brings together hosts who own listings for rent with prospective guests from around the globe. Results from a guest's search for listings are displayed primarily through two interfaces: (1) as a list of rectangular cards that contain on them the listing image, price, rating, and other details, referred to as list-results (2) as oval pins on a map showing the listing price, called map-results. Both these interfaces, since their inception, have used the same ranking algorithm that orders listings by their booking probabilities and selects the top listings for display. But some of the basic assumptions underlying ranking, built for a world where search results are presented as lists, simply break down for maps. This paper describes how we rebuilt ranking for maps by revising the mathematical foundations of how users interact with search results. Our iterative and experiment-driven approach led us through a path full of twists and turns, ending in a unified theory for the two interfaces. Our journey shows how assumptions taken for granted when designing machine learning algorithms may not apply equally across all user interfaces, and how they can be adapted. The net impact was one of the largest improvements in user experience for Airbnb which we discuss as a series of experimental validations.
Learning To Rank Diversely At Airbnb
Haldar, Malay, Abdool, Mustafa, He, Liwei, Davis, Dillon, Gao, Huiji, Katariya, Sanjeev
Airbnb is a two-sided marketplace, bringing together hosts who own listings for rent, with prospective guests from around the globe. Applying neural network-based learning to rank techniques has led to significant improvements in matching guests with hosts. These improvements in ranking were driven by a core strategy: order the listings by their estimated booking probabilities, then iterate on techniques to make these booking probability estimates more and more accurate. Embedded implicitly in this strategy was an assumption that the booking probability of a listing could be determined independently of other listings in search results. In this paper we discuss how this assumption, pervasive throughout the commonly-used learning to rank frameworks, is false. We provide a theoretical foundation correcting this assumption, followed by efficient neural network architectures based on the theory. Explicitly accounting for possible similarities between listings, and reducing them to diversify the search results generated strong positive impact. We discuss these metric wins as part of the online A/B tests of the theory. Our method provides a practical way to diversify search results for large-scale production ranking systems.
Optimizing Airbnb Search Journey with Multi-task Learning
Tan, Chun How, Chan, Austin, Haldar, Malay, Tang, Jie, Liu, Xin, Abdool, Mustafa, Gao, Huiji, He, Liwei, Katariya, Sanjeev
At Airbnb, an online marketplace for stays and experiences, guests often spend weeks exploring and comparing multiple items before making a final reservation request. Each reservation request may then potentially be rejected or cancelled by the host prior to check-in. The long and exploratory nature of the search journey, as well as the need to balance both guest and host preferences, present unique challenges for Airbnb search ranking. In this paper, we present Journey Ranker, a new multi-task deep learning model architecture that addresses these challenges. Journey Ranker leverages intermediate guest actions as milestones, both positive and negative, to better progress the guest towards a successful booking. It also uses contextual information such as guest state and search query to balance guest and host preferences. Its modular and extensible design, consisting of four modules with clear separation of concerns, allows for easy application to use cases beyond the Airbnb search ranking context. We conducted offline and online testing of the Journey Ranker and successfully deployed it in production to four different Airbnb products with significant business metrics improvements.