Haznitrama, Faiz Ghifari
Survey of Cultural Awareness in Language Models: Text and Beyond
Pawar, Siddhesh, Park, Junyeong, Jin, Jiho, Arora, Arnav, Myung, Junho, Yadav, Srishti, Haznitrama, Faiz Ghifari, Song, Inhwa, Oh, Alice, Augenstein, Isabelle
Large-scale deployment of large language models (LLMs) in various applications, such as chatbots and virtual assistants, requires LLMs to be culturally sensitive to the user to ensure inclusivity. Culture has been widely studied in psychology and anthropology, and there has been a recent surge in research on making LLMs more culturally inclusive in LLMs that goes beyond multilinguality and builds on findings from psychology and anthropology. In this paper, we survey efforts towards incorporating cultural awareness into text-based and multimodal LLMs. We start by defining cultural awareness in LLMs, taking the definitions of culture from anthropology and psychology as a point of departure. We then examine methodologies adopted for creating cross-cultural datasets, strategies for cultural inclusion in downstream tasks, and methodologies that have been used for benchmarking cultural awareness in LLMs. Further, we discuss the ethical implications of cultural alignment, the role of Human-Computer Interaction in driving cultural inclusion in LLMs, and the role of cultural alignment in driving social science research. We finally provide pointers to future research based on our findings about gaps in the literature.
Can LLM Generate Culturally Relevant Commonsense QA Data? Case Study in Indonesian and Sundanese
Putri, Rifki Afina, Haznitrama, Faiz Ghifari, Adhista, Dea, Oh, Alice
Large Language Models (LLMs) are increasingly being used to generate synthetic data for training and evaluating models. However, it is unclear whether they can generate a good quality of question answering (QA) dataset that incorporates knowledge and cultural nuance embedded in a language, especially for low-resource languages. In this study, we investigate the effectiveness of using LLMs in generating culturally relevant commonsense QA datasets for Indonesian and Sundanese languages. To do so, we create datasets for these languages using various methods involving both LLMs and human annotators, resulting in ~4.5K questions per language (~9K in total), making our dataset the largest of its kind. Our experiments show that automatic data adaptation from an existing English dataset is less effective for Sundanese. Interestingly, using the direct generation method on the target language, GPT-4 Turbo can generate questions with adequate general knowledge in both languages, albeit not as culturally 'deep' as humans. We also observe a higher occurrence of fluency errors in the Sundanese dataset, highlighting the discrepancy between medium- and lower-resource languages.