Warning: The content of this paper as well as some blurred images shown may include references to nudity, sexualization, violence, and gore. Text-to-image (T2I) models have emerged as a significant advancement in generative AI; however, there exist safety concerns regarding their potential to produce harmful image outputs even when users input seemingly safe prompts. This phenomenon, where T2I models generate harmful representations that were not explicit in the input, poses a potentially greater risk than adversarial prompts, leaving users unintentionally exposed to harms. Our paper addresses this issue by first introducing a formal definition for this phenomenon, termed harm amplification. We further contribute to the field by developing methodologies to quantify harm amplification in which we consider the harm of the model output in the context of user input. We then empirically examine how to apply these different methodologies to simulate real-world deployment scenarios including a quantification of disparate impacts across genders resulting from harm amplification. Together, our work aims to offer researchers tools to comprehensively address safety challenges in T2I systems and contribute to the responsible deployment of generative AI models.

With significant advances in generative AI, new technologies are rapidly being deployed with generative components. Generative models are typically trained on large datasets, resulting in model behaviors that can mimic the worst of the content in the training data. Responsible deployment of generative technologies requires content moderation strategies, such as safety input and output filters. Here, we provide a theoretical framework for conceptualizing responsible content moderation of text-to-image generative technologies, including a demonstration of how to empirically measure the constructs we enumerate. We define and distinguish the concepts of safety, fairness, and metric equity, and enumerate example harms that can come in each domain. We then provide a demonstration of how the defined harms can be quantified. We conclude with a summary of how the style of harms quantification we demonstrate enables data-driven content moderation decisions.