With the vast and dynamic user-generated content on Roblox, creating effective game recommendations requires a deep understanding of game content. Traditional recommendation models struggle with the inconsistent and sparse nature of game text features such as titles and descriptions. Recent advancements in large language models (LLMs) offer opportunities to enhance recommendation systems by analyzing in-game text data. This paper addresses two challenges: generating high-quality, structured text features for games without extensive human annotation, and validating these features to ensure they improve recommendation relevance. We propose an approach that extracts in-game text and uses LLMs to infer attributes such as genre and gameplay objectives from raw player interactions. Additionally, we introduce an LLM-based re-ranking mechanism to assess the effectiveness of the generated text features, enhancing personalization and user satisfaction. Beyond recommendations, our approach supports applications such as user engagement-based integrity detection, already deployed in production. This scalable framework demonstrates the potential of in-game text understanding to improve recommendation quality on Roblox and adapt recommendations to its unique, user-generated ecosystem.

In this paper, we present a systematic effort to design, evaluate, and implement a realistic conversational recommender system (CRS). The objective of our system is to allow users to input free-form text to request recommendations, and then receive a list of relevant and diverse items. While previous work on synthetic queries augments large language models (LLMs) with 1-3 tools, we argue that a more extensive toolbox is necessary to effectively handle real user requests. As such, we propose a novel approach that equips LLMs with over 10 tools, providing them access to the internal knowledge base and API calls used in production. We evaluate our model on a dataset of real users and show that it generates relevant, novel, and diverse recommendations compared to vanilla LLMs. Furthermore, we conduct ablation studies to demonstrate the effectiveness of using the full range of tools in our toolbox. We share our designs and lessons learned from deploying the system for internal alpha release. Our contribution is the addressing of all four key aspects of a practicable CRS: (1) real user requests, (2) augmenting LLMs with a wide variety of tools, (3) extensive evaluation, and (4) deployment insights.