In this work, we study the impact of QA fine-tuning data on downstream factuality. We show that fine-tuning on lesser-known facts that are poorly stored during pretraining yields significantly worse factuality than fine-tuning on well-known facts, even when all facts are seen during pretraining. We prove this phenomenon theoretically, showing that training on lesser-known facts can lead the model to ignore subject entity names and instead output a generic plausible response even when the relevant factual knowledge is encoded in the model. On three question answering benchmarks (PopQA, Entity Questions, and MMLU) and two language models (Llama-2-7B and Mistral-7B), we find that (i) finetuning on a completely factual but lesser-known subset of the data deteriorates downstream factuality (5-10%) and (ii) finetuning on a subset of better-known examples matches or outperforms finetuning on the entire dataset. Ultimately, our results shed light on the interaction between pretrained knowledge and finetuning data and demonstrate the importance of taking into account how facts are stored in the pretrained model when fine-tuning for knowledge-intensive tasks.

Deep neural networks often fail catastrophically by relying on spurious correlations. Most prior work assumes a clear dichotomy into spurious and reliable features; however, this is often unrealistic. For example, most of the time we do not want an autonomous car to simply copy the speed of surrounding cars -- we don't want our car to run a red light if a neighboring car does so. However, we cannot simply enforce invariance to next-lane speed, since it could provide valuable information about an unobservable pedestrian at a crosswalk. Thus, universally ignoring features that are sometimes (but not always) reliable can lead to non-robust performance. We formalize a new setting called contextual reliability which accounts for the fact that the "right" features to use may vary depending on the context. We propose and analyze a two-stage framework called Explicit Non-spurious feature Prediction (ENP) which first identifies the relevant features to use for a given context, then trains a model to rely exclusively on these features. Our work theoretically and empirically demonstrates the advantages of ENP over existing methods and provides new benchmarks for contextual reliability.