Personalization is a way for computers to support people’s diverse interests and needs by providing content tailored to the individual. While strides have been made in algorithmic approaches to personalization, most require access to a significant amount of data. However, even when data is limited online crowds can be used to infer an individual’s personal preferences. Aided by the diversity of tastes among online crowds and their ability to understand others, we show that crowdsourcing is an effective on-demand tool for personalization. Unlike typical crowdsourcing approaches that seek a ground truth, we present and evaluate two crowdsourcing approaches designed to capture personal preferences. The first, taste-matching , identifies workers with similar taste to the requester and uses their taste to infer the requester’s taste. The second, taste-grokking , asks workers to explicitly predict the requester’s taste based on training examples. These techniques are evaluated on two subjective tasks, personalized image recommendation and tailored textual summaries. Taste-matching and taste-grokking both show improvement over the use of generic workers, and have different benefits and drawbacks depending on the complexity of the task and the variability of the taste space.

Significant effort in machine learning and information retrieval has been devoted to identifying personalized content such as recommendations and search results. Personalized human computation has the potential to go beyond existing techniques like collaborative filtering to provide personal­ized results on demand, over personal data, and for complex tasks. This work-in-progress compares two approaches to personal­ized human computation. In both, users annotate a small set of training examples which are then used by the crowd to annotate unseen items. In the first approach, which we call taste-matching, crowd members are asked to annotate the same set of training examples, and the ratings of similar users on other items are then used to infer personal­ized ratings. In the second approach, taste-grokking, the crowd is presented with the training examples and asked to use them predict the ratings of the target user on other items.

As microblogging grows in popularity, services like Twitter are coming to support information gathering needs above and beyond their traditional roles as social networks. But most users’ interaction with Twitter is still primarily focused on their social graphs, forcing the often inappropriate conflation of “people I follow” with “stuff I want to read.” We characterize some information needs that the current Twitter interface fails to support, and argue for better representations of content for solving these challenges. We present a scalable implementation of a partially supervised learning model (Labeled LDA) that maps the content of the Twitter feed into dimensions. These dimensions correspond roughly to substance, style, status, and social characteristics of posts. We characterize users and tweets using this model, and present results on two information consumption oriented tasks.