Recent advances in large language models have enabled the development of viable generative information retrieval systems. A generative retrieval system returns a grounded generated text in response to an information need instead of the traditional document ranking. Quantifying the utility of these types of responses is essential for evaluating generative retrieval systems. As the established evaluation methodology for ranking-based ad hoc retrieval may seem unsuitable for generative retrieval, new approaches for reliable, repeatable, and reproducible experimentation are required. In this paper, we survey the relevant information retrieval and natural language processing literature, identify search tasks and system architectures in generative retrieval, develop a corresponding user model, and study its operationalization. This theoretical analysis provides a foundation and new insights for the evaluation of generative ad hoc retrieval systems.

Generative text-to-image models such as Stable Diffusion allow users to generate images based on a textual description, the prompt. Changing the prompt is still the primary means for the user to change a generated image as desired. However, changing the image by reformulating the prompt remains a difficult process of trial and error, which has led to the emergence of prompt engineering as a new field of research. We propose and analyze methods to change the embedding of a prompt directly instead of the prompt text. It allows for more fine-grained and targeted control that takes into account user intentions. Our approach treats the generative text-to-image model as a continuous function and passes gradients between the image space and the prompt embedding space. By addressing different user interaction problems, we can apply this idea in three scenarios: (1) Optimization of a metric defined in image space that could measure, for example, image style. (2) Assistance of users in creative tasks by enabling them to navigate the image space along a selection of directions of "near" prompt embeddings. (3) Changing the embedding of the prompt to include information that the user has seen in a particular seed but finds difficult to describe in the prompt. Our experiments demonstrate the feasibility of the described methods.

Language models demonstrate both quantitative improvement and new qualitative capabilities with increasing scale. Despite their potentially transformative impact, these new capabilities are as yet poorly characterized. In order to inform future research, prepare for disruptive new model capabilities, and ameliorate socially harmful effects, it is vital that we understand the present and near-future capabilities and limitations of language models. To address this challenge, we introduce the Beyond the Imitation Game benchmark (BIG-bench). BIG-bench currently consists of 204 tasks, contributed by 450 authors across 132 institutions. Task topics are diverse, drawing problems from linguistics, childhood development, math, common-sense reasoning, biology, physics, social bias, software development, and beyond. BIG-bench focuses on tasks that are believed to be beyond the capabilities of current language models. We evaluate the behavior of OpenAI's GPT models, Google-internal dense transformer architectures, and Switch-style sparse transformers on BIG-bench, across model sizes spanning millions to hundreds of billions of parameters. In addition, a team of human expert raters performed all tasks in order to provide a strong baseline. Findings include: model performance and calibration both improve with scale, but are poor in absolute terms (and when compared with rater performance); performance is remarkably similar across model classes, though with benefits from sparsity; tasks that improve gradually and predictably commonly involve a large knowledge or memorization component, whereas tasks that exhibit "breakthrough" behavior at a critical scale often involve multiple steps or components, or brittle metrics; social bias typically increases with scale in settings with ambiguous context, but this can be improved with prompting.

Conditional generative models such as DALL-E and Stable Diffusion generate images based on a user-defined text, the prompt. Finding and refining prompts that produce a desired image has become the art of prompt engineering. Generative models do not provide a built-in retrieval model for a user's information need expressed through prompts. In light of an extensive literature review, we reframe prompt engineering for generative models as interactive text-based retrieval on a novel kind of "infinite index". We apply these insights for the first time in a case study on image generation for game design with an expert. Finally, we envision how active learning may help to guide the retrieval of generated images.