Human decision making can be challenging to predict because decisions are affected by a number of complex factors. Adding to this complexity, decision-making processes can differ considerably between individuals, and methods aimed at predicting human decisions need to take individual differences into account. Behavioral science offers methods by which to measure individual differences (e.g., questionnaires, behavioral models), but these are often narrowed down to low dimensions and not tailored to specific prediction tasks. This paper investigates the use of representation learning to measure individual differences from behavioral experiment data. Representation learning offers a flexible approach to create individual embeddings from data that are both structured (e.g., demographic information) and unstructured (e.g., free text), where the flexibility provides more options for individual difference measures for personalization, e.g., free text responses may allow for open-ended questions that are less privacy-sensitive. In the current paper we use representation learning to characterize individual differences in human performance on an economic decision-making task. We demonstrate that models using representation learning to capture individual differences consistently improve decision predictions over models without representation learning, and even outperform well-known theory-based behavioral models used in these environments. Our results propose that representation learning offers a useful and flexible tool to capture individual differences.

Understanding consumer preferences is essential to product design and predicting market response to these new products. Choice-based conjoint analysis is widely used to model user preferences using their choices in surveys. However, traditional conjoint estimation techniques assume simple linear models. This assumption may lead to limited predictability and inaccurate estimation of product attribute contributions, especially on data that has underlying non-linear relationships. In this work, we employ representation learning to efficiently alleviate this issue. We propose ConjointNet, which is composed of two novel neural architectures, to predict user preferences. We demonstrate that the proposed ConjointNet models outperform traditional conjoint estimate techniques on two preference datasets by over 5%, and offer insights into non-linear feature interactions.

Product images (e.g., a phone) can be used to elicit a diverse set of consumer-reported features expressed through language, including surface-level perceptual attributes (e.g., "white") and more complex ones, like perceived utility (e.g., "battery"). The cognitive complexity of elicited language reveals the nature of cognitive processes and the context required to understand them; cognitive complexity also predicts consumers' subsequent choices. This work offers an approach for measuring and validating the cognitive complexity of human language elicited by product images, providing a tool for understanding the cognitive processes of human as well as virtual respondents simulated by Large Language Models (LLMs). We also introduce a large dataset that includes diverse descriptive labels for product images, including human-rated complexity. We demonstrate that human-rated cognitive complexity can be approximated using a set of natural language models that, combined, roughly capture the complexity construct. Moreover, this approach is minimally supervised and scalable, even in use cases with limited human assessment of complexity.

We consider the problem of learning free-form symbolic expressions from raw data, such as that produced by an experiment in any scientific domain. Accurate and interpretable models of scientific phenomena are the cornerstone of scientific research. Simple yet interpretable models, such as linear or logistic regression and decision trees often lack predictive accuracy. Alternatively, accurate blackbox models such as deep neural networks provide high predictive accuracy, but do not readily admit human understanding in a way that would enrich the scientific theory of the phenomenon. Many great breakthroughs in science revolve around the development of parsimonious equational models with high predictive accuracy, such as Newton's laws, universal gravitation, and Maxwell's equations. Previous work on automating the search of equational models from data combine domain-specific heuristics as well as computationally expensive techniques, such as genetic programming and Monte-Carlo search. We develop a deep neural network (MACSYMA) to address the symbolic regression problem as an end-to-end supervised learning problem. MACSYMA can generate symbolic expressions that describe a dataset. The computational complexity of the task is reduced to the feedforward computation of a neural network. We train our neural network on a synthetic dataset consisting of data tables of varying length and varying levels of noise, for which the neural network must learn to produce the correct symbolic expression token by token. Finally, we validate our technique by running on a public dataset from behavioral science.

Contrastive learning (CL) is an emerging analysis approach that aims to discover unique patterns in one dataset relative to another. By applying this approach to network analysis, we can reveal unique characteristics in one network by contrasting with another. For example, with networks of protein interactions obtained from normal and cancer tissues, we can discover unique types of interactions in cancer tissues. However, existing CL methods cannot be directly applied to networks. To address this issue, we introduce a novel approach called contrastive network representation learning (cNRL). This approach embeds network nodes into a low-dimensional space that reveals the uniqueness of one network compared to another. Within this approach, we also design a method, named i-cNRL, that offers interpretability in the learned results, allowing for understanding which specific patterns are found in one network but not the other. We demonstrate the capability of i-cNRL with multiple network models and real-world datasets. Furthermore, we provide quantitative and qualitative comparisons across i-cNRL and other potential cNRL algorithm designs.

Image localization is important for marketing and recommendation of local business; however, the level of granularity is still a critical issue. Given a consumer photo and its rough GPS information, we are interested in extracting the fine-grained location information, i.e. business venues, of the image. To this end, we propose a novel framework for business venue recognition. The framework mainly contains three parts. First, business-aware visual concept discovery: we mine a set of concepts that are useful for business venue recognition based on three guidelines including business awareness, visually detectable, and discriminative power. We define concepts that satisfy all of these three criteria as business-aware visual concept. Second, business-aware concept detection by convolutional neural networks (BA-CNN): we propose a new network configuration that can incorporate semantic signals mined from business reviews for extracting semantic concept features from a query image. Third, multimodal business venue recognition: we extend visually detected concepts to multimodal feature representations that allow a test image to be associated with business reviews and images from social media for business venue recognition. The experiments results show the visual concepts detected by BA-CNN can achieve up to 22.5% relative improvement for business venue recognition compared to the state-of-the-art convolutional neural network features. Experiments also show that by leveraging multimodal information from social media we can further boost the performance, especially when the database images belonging to each business venue are scarce.