Auto-bidding is essential in facilitating online advertising by automatically placing bids on behalf of advertisers. Generative auto-bidding, which generates bids based on an adjustable condition using models like transformers and diffusers, has recently emerged as a new trend due to its potential to learn optimal strategies directly from data and adjust flexibly to preferences. However, generative models suffer from low-quality data leading to a mismatch between condition, return to go, and true action value, especially in long sequential decision-making. Besides, the majority preference in the dataset may hinder models' generalization ability on minority advertisers' preferences. While it is possible to collect high-quality data and retrain multiple models for different preferences, the high cost makes it unaffordable, hindering the advancement of auto-bidding into the era of large foundation models. To address this, we propose a flexible and practical Generative Auto-bidding scheme using post-training Search, termed GAS, to refine a base policy model's output and adapt to various preferences. We use weak-to-strong search alignment by training small critics for different preferences and an MCTS-inspired search to refine the model's output. Specifically, a novel voting mechanism with transformer-based critics trained with policy indications could enhance search alignment performance. Additionally, utilizing the search, we provide a fine-tuning method for high-frequency preference scenarios considering computational efficiency. Extensive experiments conducted on the real-world dataset and online A/B test on the Kuaishou advertising platform demonstrate the effectiveness of GAS, achieving significant improvements, e.g., 1.554% increment of target cost.

User simulators can rapidly generate a large volume of timely user behavior data, providing a testing platform for reinforcement learning-based recommender systems, thus accelerating their iteration and optimization. However, prevalent user simulators generally suffer from significant limitations, including the opacity of user preference modeling and the incapability of evaluating simulation accuracy. In this paper, we introduce an LLM-powered user simulator to simulate user engagement with items in an explicit manner, thereby enhancing the efficiency and effectiveness of reinforcement learning-based recommender systems training. Specifically, we identify the explicit logic of user preferences, leverage LLMs to analyze item characteristics and distill user sentiments, and design a logical model to imitate real human engagement. By integrating a statistical model, we further enhance the reliability of the simulation, proposing an ensemble model that synergizes logical and statistical insights for user interaction simulations. Capitalizing on the extensive knowledge and semantic generation capabilities of LLMs, our user simulator faithfully emulates user behaviors and preferences, yielding high-fidelity training data that enrich the training of recommendation algorithms. We establish quantifying and qualifying experiments on five datasets to validate the simulator's effectiveness and stability across various recommendation scenarios.

In online advertising, the demand-side platform (a.k.a. DSP) enables advertisers to create different ad creatives for real-time bidding. Intuitively, advertisers tend to create more ad creatives for a single photo to increase the probability of participating in bidding, further enhancing their ad cost. From the perspective of DSP, the following are two overlooked issues. On the one hand, the number of ad creatives cannot grow indefinitely. On the other hand, the marginal effects of ad cost diminish as the number of ad creatives increases. To this end, this paper proposes a two-stage framework named Automated Creatives Quota (ACQ) to achieve the automatic creation and deactivation of ad creatives. ACQ dynamically allocates the creative quota across multiple advertisers to maximize the revenue of the ad platform. ACQ comprises two components: a prediction module to estimate the cost of a photo under different numbers of ad creatives, and an allocation module to decide the quota for photos considering their estimated costs in the prediction module. Specifically, in the prediction module, we develop a multi-task learning model based on an unbalanced binary tree to effectively mitigate the target variable imbalance problem. In the allocation module, we formulate the quota allocation problem as a multiple-choice knapsack problem (MCKP) and develop an efficient solver to solve such large-scale problems involving tens of millions of ads. We performed extensive offline and online experiments to validate the superiority of our proposed framework, which increased cost by 9.34%.

In online advertising, once an ad campaign is deployed, the automated bidding system dynamically adjusts the bidding strategy to optimize Cost Per Action (CPA) based on the number of ad conversions. For ads with a long conversion delay, relying solely on the real-time tracked conversion number as a signal for bidding strategy can significantly overestimate the current CPA, leading to conservative bidding strategies. Therefore, it is crucial to predict the number of long-delayed conversions. Nonetheless, it is challenging to predict ad conversion numbers through traditional regression methods due to the wide range of ad conversion numbers. Previous regression works have addressed this challenge by transforming regression problems into bucket classification problems, achieving success in various scenarios. However, specific challenges arise when predicting the number of ad conversions: 1) The integer nature of ad conversion numbers exacerbates the discontinuity issue in one-hot hard labels; 2) The long-tail distribution of ad conversion numbers complicates tail data prediction. In this paper, we propose the Long-Delayed Ad Conversions Prediction model for bidding strategy (LDACP), which consists of two sub-modules. To alleviate the issue of discontinuity in one-hot hard labels, the Bucket Classification Module with label Smoothing method (BCMS) converts one-hot hard labels into non-normalized soft labels, then fits these soft labels by minimizing classification loss and regression loss. To address the challenge of predicting tail data, the Value Regression Module with Proxy labels (VRMP) uses the prediction bias of aggregated pCTCVR as proxy labels. Finally, a Mixture of Experts (MoE) structure integrates the predictions from BCMS and VRMP to obtain the final predicted ad conversion number.

Cohort studies are of significant importance in the field of healthcare analysis. However, existing methods typically involve manual, labor-intensive, and expert-driven pattern definitions or rely on simplistic clustering techniques that lack medical relevance. Automating cohort studies with interpretable patterns has great potential to facilitate healthcare analysis but remains an unmet need in prior research efforts. In this paper, we propose a cohort auto-discovery model, CohortNet, for interpretable healthcare analysis, focusing on the effective identification, representation, and exploitation of cohorts characterized by medically meaningful patterns. CohortNet initially learns fine-grained patient representations by separately processing each feature, considering both individual feature trends and feature interactions at each time step. Subsequently, it classifies each feature into distinct states and employs a heuristic cohort exploration strategy to effectively discover substantial cohorts with concrete patterns. For each identified cohort, it learns comprehensive cohort representations with credible evidence through associated patient retrieval. Ultimately, given a new patient, CohortNet can leverage relevant cohorts with distinguished importance, which can provide a more holistic understanding of the patient's conditions. Extensive experiments on three real-world datasets demonstrate that it consistently outperforms state-of-the-art approaches and offers interpretable insights from diverse perspectives in a top-down fashion.

The Generative Flow Network (GFlowNet) is a probabilistic framework in which an agent learns a stochastic policy and flow functions to sample objects with probability proportional to an unnormalized reward function. GFlowNets share a strong resemblance to reinforcement learning (RL), that typically aims to maximize reward, due to their sequential decision-making processes. Recent works have studied connections between GFlowNets and maximum entropy (MaxEnt) RL, which modifies the standard objective of RL agents by learning an entropy-regularized objective. However, a critical theoretical gap persists: despite the apparent similarities in their sequential decision-making nature, a direct link between GFlowNets and standard RL has yet to be discovered, while bridging this gap could further unlock the potential of both fields. In this paper, we establish a new connection between GFlowNets and policy evaluation for a uniform policy. Surprisingly, we find that the resulting value function for the uniform policy has a close relationship to the flows in GFlowNets. Leveraging these insights, we further propose a novel rectified policy evaluation (RPE) algorithm, which achieves the same reward-matching effect as GFlowNets, offering a new perspective. We compare RPE, MaxEnt RL, and GFlowNets in a number of benchmarks, and show that RPE achieves competitive results compared to previous approaches. This work sheds light on the previously unexplored connection between (non-MaxEnt) RL and GFlowNets, potentially opening new avenues for future research in both fields.

Generative Flow Networks (GFlowNets), a new family of probabilistic samplers, have recently emerged as a promising framework for learning stochastic policies that generate high-quality and diverse objects proportionally to their rewards. However, existing GFlowNets often suffer from low data efficiency due to the direct parameterization of edge flows or reliance on backward policies that may struggle to scale up to large action spaces. In this paper, we introduce Bifurcated GFlowNets (BN), a novel approach that employs a bifurcated architecture to factorize the flows into separate representations for state flows and edge-based flow allocation. This factorization enables BN to learn more efficiently from data and better handle large-scale problems while maintaining the convergence guarantee. Through extensive experiments on standard evaluation benchmarks, we demonstrate that BN significantly improves learning efficiency and effectiveness compared to strong baselines.

In many real-world scenarios, Reinforcement Learning (RL) algorithms are trained on data with dynamics shift, i.e., with different underlying environment dynamics. A majority of current methods address such issue by training context encoders to identify environment parameters. Data with dynamics shift are separated according to their environment parameters to train the corresponding policy. However, these methods can be sample inefficient as data are used \textit{ad hoc}, and policies trained for one dynamics cannot benefit from data collected in all other environments with different dynamics. In this paper, we find that in many environments with similar structures and different dynamics, optimal policies have similar stationary state distributions. We exploit such property and learn the stationary state distribution from data with dynamics shift for efficient data reuse. Such distribution is used to regularize the policy trained in a new environment, leading to the SRPO (\textbf{S}tate \textbf{R}egularized \textbf{P}olicy \textbf{O}ptimization) algorithm. To conduct theoretical analyses, the intuition of similar environment structures is characterized by the notion of homomorphous MDPs. We then demonstrate a lower-bound performance guarantee on policies regularized by the stationary state distribution. In practice, SRPO can be an add-on module to context-based algorithms in both online and offline RL settings. Experimental results show that SRPO can make several context-based algorithms far more data efficient and significantly improve their overall performance.

Growing attention has been paid to Reinforcement Learning (RL) algorithms when optimizing long-term user engagement in sequential recommendation tasks. One challenge in large-scale online recommendation systems is the constant and complicated changes in users' behavior patterns, such as interaction rates and retention tendencies. When formulated as a Markov Decision Process (MDP), the dynamics and reward functions of the recommendation system are continuously affected by these changes. Existing RL algorithms for recommendation systems will suffer from distribution shift and struggle to adapt in such an MDP. In this paper, we introduce a novel paradigm called Adaptive Sequential Recommendation (AdaRec) to address this issue. AdaRec proposes a new distance-based representation loss to extract latent information from users' interaction trajectories. Such information reflects how RL policy fits to current user behavior patterns, and helps the policy to identify subtle changes in the recommendation system. To make rapid adaptation to these changes, AdaRec encourages exploration with the idea of optimism under uncertainty. The exploration is further guarded by zero-order action optimization to ensure stable recommendation quality in complicated environments. We conduct extensive empirical analyses in both simulator-based and live sequential recommendation tasks, where AdaRec exhibits superior long-term performance compared to all baseline algorithms.

Conversational recommender systems (CRSs) aim to recommend high-quality items to users through a dialogue interface. It usually contains multiple sub-tasks, such as user preference elicitation, recommendation, explanation, and item information search. To develop effective CRSs, there are some challenges: 1) how to properly manage sub-tasks; 2) how to effectively solve different sub-tasks; and 3) how to correctly generate responses that interact with users. Recently, Large Language Models (LLMs) have exhibited an unprecedented ability to reason and generate, presenting a new opportunity to develop more powerful CRSs. In this work, we propose a new LLM-based CRS, referred to as LLMCRS, to address the above challenges. For sub-task management, we leverage the reasoning ability of LLM to effectively manage sub-task. For sub-task solving, we collaborate LLM with expert models of different sub-tasks to achieve the enhanced performance. For response generation, we utilize the generation ability of LLM as a language interface to better interact with users. Specifically, LLMCRS divides the workflow into four stages: sub-task detection, model matching, sub-task execution, and response generation. LLMCRS also designs schema-based instruction, demonstration-based instruction, dynamic sub-task and model matching, and summary-based generation to instruct LLM to generate desired results in the workflow. Finally, to adapt LLM to conversational recommendations, we also propose to fine-tune LLM with reinforcement learning from CRSs performance feedback, referred to as RLPF. Experimental results on benchmark datasets show that LLMCRS with RLPF outperforms the existing methods.