The application of machine learning (ML) to electroencephalography (EEG) has great potential to advance both neuroscientific research and clinical applications. However, the generalisability and robustness of EEG-based ML models often hinge on the amount and diversity of training data. It is common practice to split EEG recordings into small segments, thereby increasing the number of samples substantially compared to the number of individual recordings or participants. We conceptualise this as a multi-level data generation process and investigate the scaling behaviour of model performance with respect to the overall sample size and the participant diversity through large-scale empirical studies. We then use the same framework to investigate the effectiveness of different ML strategies designed to address limited data problems: data augmentations and self-supervised learning. Our findings show that model performance scaling can be severely constrained by participant distribution shifts and provide actionable guidance for data collection and ML research.

Context is of fundamental importance to both human and machine vision -- an object in the air is more likely to be an airplane, than a pig. The rich notion of context incorporates several aspects including physics rules, statistical co-occurrences, and relative object sizes, among others. While previous works have crowd-sourced out-of-context photographs from the web to study scene context, controlling the nature and extent of contextual violations has been an extremely daunting task. Here we introduce a diverse, synthetic Out-of-Context Dataset (OCD) with fine-grained control over scene context. By leveraging a 3D simulation engine, we systematically control the gravity, object co-occurrences and relative sizes across 36 object categories in a virtual household environment. We then conduct a series of experiments to gain insights into the impact of contextual cues on both human and machine vision using OCD. First, we conduct psycho-physics experiments to establish a human benchmark for out-of-context recognition, and then compare it with state-of-the-art computer vision models to quantify the gap between the two. Finally, we propose a context-aware recognition transformer model, fusing object and contextual information via multi-head attention. Our model captures useful information for contextual reasoning, enabling human-level performance and significantly better robustness in out-of-context conditions compared to baseline models across OCD and other existing out-of-context natural image datasets. All source code and data are publicly available https://github.com/kreimanlab/WhenPigsFlyContext.