This work develops a compute-efficient algorithm to tackle a fundamental problem in transportation: that of urban travel demand estimation. It focuses on the calibration of origin-destination travel demand input parameters for high-resolution traffic simulation models. It considers the use of abundant traffic road speed data. The travel demand calibration problem is formulated as a continuous, high-dimensional, simulation-based optimization (SO) problem with bound constraints. There is a lack of compute efficient algorithms to tackle this problem. We propose the use of an SO algorithm that relies on an efficient, analytical, differentiable, physics-based traffic model, known as a metamodel or surrogate model. We formulate a metamodel that enables the use of road speed data. Tests are performed on a Salt Lake City network. We study how the amount of data, as well as the congestion levels, impact both in-sample and out-of-sample performance. The proposed method outperforms the benchmark for both in-sample and out-of-sample performance by 84.4% and 72.2% in terms of speeds and counts, respectively. Most importantly, the proposed method yields the highest compute efficiency, identifying solutions with good performance within few simulation function evaluations (i.e., with small samples).

We propose and study a data-driven framework for identifying traffic congestion functions (numerical relationships between observations of macroscopic traffic variables) at global scale and segment-level granularity. In contrast to methods that estimate a separate set of parameters for each roadway, ours learns a single black-box function over all roadways in a metropolitan area. First, we pool traffic data from all segments into one dataset, combining static attributes with dynamic time-dependent features. Second, we train a feed-forward neural network on this dataset, which we can then use on any segment in the area. We evaluate how well our framework identifies congestion functions on observed segments and how it generalizes to unobserved segments and predicts segment attributes on a large dataset covering multiple cities worldwide. For identification error on observed segments, our single data-driven congestion function compares favorably to segment-specific model-based functions on highway roads, but has room to improve on arterial roads. For generalization, our approach shows strong performance across cities and road types: both on unobserved segments in the same city and on zero-shot transfer learning between cities. Finally, for predicting segment attributes, we find that our approach can approximate critical densities for individual segments using their static properties.